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Kaseya is a leading provider of AI-powered IT management and cybersecurity software serving Managed Service Providers (MSPs) and internal IT organizations worldwide. Backed by Insight Partners, the company manages over 15 million endpoints globally and operates in more than 20 countries.
You will report directly to the CMO and build a world-class market and competitive intelligence function serving Product Marketing, Revenue Marketing, Product Management, Sales, Customer Success, and Executive Leadership. This is a high-visibility role with regular exposure to the executive team and real influence over strategy.
Key responsibilities include:
• Build and own Kaseya's competitive intelligence program, including competitor profiles, battlecards, objection-handling guides, and early-warning systems for competitor product launches, pricing moves, and M&A activity
• Lead market intelligence initiatives: TAM analysis, market landscape assessments, industry trend analysis, and emerging category evaluation across the MSP and SMB IT landscape
• Build enterprise Voice of Customer capability, including customer research, buyer journey analysis, and a best-in-class win/loss program
• Design and maintain Kaseya's customer segmentation framework and ensure all go-to-market teams operate against a common methodology
• Own the measurement framework for marketing effectiveness—pipeline influence, revenue contribution, campaign performance, and funnel conversion—moving marketing from descriptive reporting toward predictive intelligence
• Partner with Data Science and Revenue Operations on AI-enabled models for churn prediction, expansion propensity, and customer lifetime value
• Serve as a trusted intelligence advisor to executive leadership, producing regular Executive Intelligence Reviews on market movements, competitive threats, customer sentiment, and growth opportunities
• Embed competitive and market insight into sales onboarding, training, and live deal support, and measure its impact on win rates
• Hire, develop, and lead a high-performing team of analysts and researchers grounded in curiosity, rigor, and commercial impact
REQUIREMENTS:
• 10+ years of progressive experience in competitive intelligence, market intelligence, insights, analytics, product marketing, or corporate strategy
• 3+ years leading intelligence, insights, analytics, research, or strategy teams or programs
• B2B SaaS experience strongly preferred; experience in IT management, cybersecurity, MSP/channel, or infrastructure software is a plus
• Demonstrated success building or significantly scaling an intelligence, insights, or analytics function
• Hands-on experience with customer segmentation, Voice of Customer programs, competitive intelligence, and win/loss analysis
• Exceptional analytical and synthesis skills; ability to move from fragmented data to a clear, defensible point of view and translate analytics into executive decisions
• Outstanding written and verbal communication; comfortable presenting to C-level executives and large sales audiences
• Strong cross-functional leadership; able to influence without authority across product, sales, marketing, and corporate development
Nice to have: Experience in private equity-backed or high-growth, acquisitive software environments; familiarity with the MSP ecosystem; experience with CI platforms (Klue, Crayon), analyst research (Gartner, Forrester, Canalys), and AI/ML analytics initiatives; experience in subscription and retention-based businesses; MBA or equivalent advanced degree.
