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Pattern is seeking a Senior Director of Global Brand and Creative to set the company's global brand strategy and lead an in-house creative team across all markets, including China and EMEA. This is a founding leadership role combining high-level strategic work with the CMO and executive team, hands-on creative review, and social media oversight.
In this role, you will:
- Develop and execute Pattern's global brand strategy, ensuring consistent voice and messaging across all touchpoints—from keynote presentations to paid social to direct mail
- Balance strategic planning with hands-on creative direction and review
- Build and scale a full-service, in-house creative organization (video, animation, design) with project management and offshore support, including a team based in Pune, India
- Manage creative budgets, vendor economics (agency and freelance), and headcount planning
- Attract, hire, retain, and develop world-class creative talent
- Ensure brand and creative work is measured against efficient growth and demand generation, not just visibility or impressions
- Partner with demand generation, revenue, and investor relations teams to drive measurable business outcomes
Pattern accelerates brands on global ecommerce marketplaces using proprietary technology and AI. The platform optimizes advertising, content management, logistics, pricing, forecasting, and customer service across 60+ global marketplaces including Amazon, Walmart.com, Target, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. The company has been recognized by Deloitte as one of the fastest-growing tech companies in North America and by Inc. as one of the best-led companies.
Requirements:
- Proven track record spanning both agency-side creative leadership and in-house B2B brand/creative leadership
- Direct experience at a publicly traded company with comfort operating in public markets
- Direct experience managing brand or creative work across multiple international markets, with familiarity of China's digital/social ecosystem and EMEA dynamics
- Exceptional writing and storytelling ability with range—from big brand ideas to sharp copy
- Strong problem-solving skills; ability to translate ambiguous or fast-changing business needs into effective creative solutions
- Experience building or running a full-service, in-house creative team (video, animation, design) with project management and offshore support
- Demonstrated ability to attract, hire, retain, and coach world-class creative talent
- Fluency running brand strategy and fast-moving social content simultaneously
- Ownership-level comfort with creative budgets, vendor economics, and headcount planning
- Performance-minded approach to brand and creative—measured on efficient growth and demand generation, not just output
- Bachelor's degree required
- Willingness to work onsite in Lehi, UT and travel internationally as needed
Standout candidates will have:
- Specific, measurable outcomes driven through brand and creative work
- Clear point of view on how brand and creative drive efficient growth and demand
- Experience building or scaling full-service in-house creative teams with video and animation
- Background spanning agency, B2B, and public-company environments
- Strong portfolio demonstrating range across strategy, writing, and craft
- Experience partnering with demand generation, revenue, and investor relations teams
- E-commerce or marketplace industry background
