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Bitpanda is a Vienna-founded fintech platform (Series C) that simplifies wealth creation by enabling users to invest in cryptocurrencies, crypto indices, stocks, precious metals, and commodities. With 7+ million customers across Europe, Bitpanda is one of the continent's safest and most secure investment platforms.
As SEO and Web Growth Manager, you will rebuild Bitpanda's organic search and web capabilities into a high-performing customer acquisition and conversion engine. You will own the complete organic growth strategy, blending technical SEO excellence, content authority, and disciplined conversion rate optimization (CRO) to drive sustained, qualified growth. You will have a clear mandate and direct access to decision-makers.
Key responsibilities:
- Define and execute the overarching organic and web-growth strategy, establishing clear roadmaps, baselines, and performance targets
- Own technical SEO, site architecture, international search visibility, and content-authority standards across the platform
- Drive landing-page and website conversion improvements through rigorous, structured experimentation and CRO cadence
- Build and lead the core in-house SEO and web-growth team, managing the transition from fragmented or agency-led work to strict internal accountability
- Establish a seamless operating model integrating organic growth initiatives across Product, Engineering, Creative, Content, and Analytics
Requirements:
- Proven track record of owning organic search and web growth for a large, complex, or multilingual consumer business
- Natural ability to combine technical SEO, content authority, and conversion optimization as a unified growth engine
- Deep technical fluency: ability to translate crawl, indexation, site architecture, and performance issues into clear, actionable engineering priorities
- Successfully built and scaled a disciplined experimentation framework across high-intent user journeys and landing pages
- Strategic builder capable of bringing core capabilities in-house and managing specialist agencies selectively—not just an editorial-focused SEO lead
