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G2 is the world's largest software marketplace, recently merged with Capterra, SoftwareAdvice, and GetApp to create a unified platform serving 200M+ annual visitors with 6M verified reviews. The company is transforming the B2B software industry by becoming the most trusted data foundation for software buyers and sellers in the age of AI.
You will join the marketing team as a Senior Specialist reporting to the Director of Marketing Planning. This role is central to optimizing G2's significant marketing budget across multiple channels, countries, and brands. You will own strategic budgeting and planning processes, develop performance dashboards and executive presentations, and drive day-to-day performance management reporting across acquisition, retention, and brand initiatives.
Key responsibilities include: enabling budgeting and strategic planning in partnership with leadership; developing performance read-outs and leadership presentations; maintaining and improving performance models while proposing new ones; analyzing channel results and recommending spend allocation, reallocation, or reduction; building ad-hoc analyses on performance trends; identifying optimization opportunities across the full funnel; leveraging AI tools for advanced reporting and insight generation; partnering with Analytics, Data Science, and Finance to build forecasting and bidding models; guiding testing and experimentation initiatives; and establishing requirements for marketing reporting dashboards.
The ideal candidate is well-versed in B2C and B2B marketing programs, especially digital and performance-oriented channels, and is comfortable managing large-scale budgets. You will have direct impact on maximizing ROAS and driving long-term growth.
REQUIREMENTS:
- 3–5 years of relevant experience in strategic analysis, planning, and insights generation, with deep understanding of performance marketing dynamics, data analytics, and corporate finance
- Excellent business acumen, communication skills, and storytelling ability—fact-based, insight-rich, comprehensive, and solution-oriented, tailored to diverse audiences (executive, cross-functional, marketing-specific)
- Strong scenario planning, forecasting, and financial modeling skills with high competence in business intelligence platforms
- Experience leveraging AI and machine learning tools (LLMs, AI agents, Python scripts) to automate manual reporting workflows and scale insight generation
- Advanced data skills (SQL, Python) preferred
- Experience with lifecycle strategies including acquisition, retention, customer cohort modeling, and email marketing reporting
- Experience managing marketing budgets in a marketplace or lead generation business model
