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Drata is seeking a Senior Platform Operations Manager to lead the strategy, execution, and optimization of the marketing technology ecosystem. This role is pivotal in ensuring that marketing, sales, customer success, business development, and product teams are aligned and empowered to execute with speed and precision.
You will own the marketing technology stack including HubSpot, Salesforce integration, LeanData, Qualified, 6sense, and attribution tooling—driving roadmap, implementation, integration, and performance. You'll architect a scalable infrastructure that supports pipeline acceleration, attribution, scoring, and personalized engagement. Key responsibilities include evaluating and recommending new tools, translating lead management and routing requirements into system logic, and implementing lead assignment rules, SLAs, escalation flows, and scoring models.
You'll partner with Sales Ops and Marketing Ops to continuously optimize routing for speed, accuracy, and fairness. Data quality, enrichment, normalization, and compliance across platforms will be under your purview, including monitoring data pipelines and troubleshooting discrepancies. You'll establish governance frameworks for platform changes with documentation, QA, and release management protocols.
As the technical lead for marketing in cross-functional projects, you'll drive GTM launches, sales handoff optimization, and analytics integration. You'll identify automation opportunities to increase operational efficiency and leverage AI and machine learning capabilities in tools to enhance targeting, scoring, and predictive analytics. Regular monitoring and reporting on system health, performance metrics, and process efficiency will ensure continuous optimization.
You bring 7+ years of experience with HubSpot, Salesforce, 6sense, LeanData, and other prospecting tools. Deep expertise with marketing automation, CRM systems, and data integration tools (Marketo, Segment, Workato, or similar) is essential. You understand lead lifecycle, funnel stages, routing logic, and attribution models. Experience with API integrations, custom workflows, and marketing data schemas is required. Strong organizational and project management skills, meticulous attention to detail, and the ability to manage competing priorities in a results-driven environment are critical.
