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Bitpanda is a fintech platform founded in 2014 in Vienna that simplifies wealth creation by enabling users to invest in cryptocurrencies, crypto indices, stocks, precious metals, and commodities. Operating across Europe with 7+ million customers, Bitpanda is rebuilding its performance marketing function and seeking a hands-on Senior Performance Marketing Specialist to drive customer acquisition and scalable commercial outcomes.
In this role, you will own day-to-day execution of high-quality campaigns across core paid acquisition channels (paid social, paid search, and/or app acquisition). Your responsibilities include:
• Building, launching, and continuously optimizing campaigns across agreed paid channels
• Managing daily pacing, budgets, bids, audience targeting, and campaign hygiene
• Running structured creative and landing-page experiments driven by clear, actionable hypotheses
• Producing accurate, decision-useful performance reports in collaboration with the Analytics team
• Sharing actionable platform insights and executing campaign updates rapidly while maintaining control and quality
• Evaluating campaign performance based on cohort data and true customer quality metrics, not just platform-reported conversions
• Documenting learnings and turning creative or audience insights into the next experiment
You will work closely with Analytics and Creative teams, bringing rigor to tracking, budgets, and operational hygiene. The role offers hybrid flexibility with 25 additional days per year to work from any city or country of your choice, stock option participation, mental health support through OpenUP, unlimited Udemy access, free onsite dining in Vienna, and comprehensive benefits including gender-neutral parental leave.
REQUIREMENTS:
• Deep hands-on expertise in at least one of: paid social, paid search, or app acquisition
• Proven ability to independently build, QA, pace, and optimize campaigns without relying on external agencies for core execution
• Strong capability to evaluate performance based on cohort data and customer quality rather than platform-reported conversions alone
• Demonstrated track record of running clean tests, documenting learnings, and translating insights into experiments
• High rigor with tracking, budgets, and operational hygiene
• Ability to work seamlessly with Analytics and Creative teams
