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PHIL is a Series D health-tech startup founded in 2015, building a B2B2C platform that streamlines prescription management and delivery by connecting patients, prescribers, pharmacies, and manufacturers. The platform enables affordable and timely access to medicine while supporting pharma manufacturers' market access and patient adherence goals.
You will join as Senior Marketing Manager, reporting to the Marketing Director. This is a senior individual contributor role focused on building and scaling the marketing function with primary ownership of product marketing, content marketing, and Sales enablement. You will independently own end-to-end strategy, execution, and optimization across your scope, including GTM messaging, positioning, Sales materials, competitive differentiation, and content creation.
Key responsibilities include:
- Independently own a broad portfolio of marketing initiatives end-to-end, driving analysis, strategy, hands-on creation, execution, measurement, and optimization with accountability for pipeline generation, deal acceleration, Sales effectiveness, and win rates.
- Execute work across product marketing, Sales enablement, content, GTM, messaging, positioning, and competitive differentiation.
- Personally create marketing deliverables including product launch materials, website copy, case studies, thought leadership, messaging, and Sales enablement materials.
- Translate industry trends, customer insights, and competitive intelligence into clear strategic positioning that strengthens differentiation.
- Independently identify business needs, prioritize opportunities, and make decisions based on commercial impact while incorporating cross-functional feedback.
- Manage multiple senior-level initiatives in parallel, define success metrics, refine approaches based on results, and leverage AI to increase output and efficiency.
This is a builder role ideal for someone who thrives in autonomous, fast-paced environments, loves solving problems, and has experience working on lean teams. You will directly shape marketing strategy and execution to support commercial growth.
REQUIREMENTS:
- 5–10 years of B2B marketing experience, with 3+ years in early-stage or startup environments on lean teams, building marketing processes and playbooks from scratch.
- Experience working in or supporting the pharmaceutical industry (pharma manufacturers, pharma technology/services, consulting, agencies) or highly relevant healthcare experience involving pharmaceutical products or therapeutic markets.
- Demonstrated breadth of ownership across 3+ areas of marketing, with experience in at least 1–2 of: product marketing, Sales enablement, or content creation.
- Proven end-to-end ownership from strategy through hands-on execution, including personally writing and creating marketing materials, independently setting priorities, developing strategic point of view, and acting as a true builder.
- Demonstrated ability to drive multiple complex initiatives in parallel, collaborate effectively with Sales, Product, Ops, SMEs, and senior stakeholders, and connect marketing work to measurable business outcomes.
- Ability to quickly develop strong understanding of complex products and markets, independently form and pressure-test marketing point of view, and leverage AI to increase productivity while maintaining quality.
