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M-Files is a Gartner Magic Quadrant Leader in Document Management serving 6,000+ customers across 100+ countries. The company provides a context-first document management system that organizes content around business context, enabling secure collaboration, process automation, and governance at scale.
You will own the complete measurement and analytics strategy for M-Files' global marketing function, reporting directly to marketing and revenue leadership. This is a high-impact role where your analysis will directly inform budget allocation decisions and shape the company's marketing investment strategy.
Key responsibilities include:
- Owning a cross-channel scorecard tied to Salesforce pipeline and revenue, ensuring every lead and opportunity is tracked to its source channel
- Managing GA4, Google Tag Manager, Google Ads, and LinkedIn conversion tracking infrastructure
- Measuring paid and organic search performance together, including SEO and AI search visibility
- Reporting funnel conversion metrics from first visit through closed-won by channel, region, and industry
- Validating multi-touch attribution models (Dreamdata) against actual business results
- Designing and analyzing experiments on ads, offers, landing pages, and audience targeting
- Modeling pipeline impact of budget decisions and providing investment recommendations
- Leading regular performance reviews with marketing and sales leadership across North America, EMEA, and the Nordics
You will have ownership to design the measurement approach from scratch, not maintain an existing framework.
REQUIREMENTS:
- 5+ years in marketing or revenue analytics, ideally in B2B SaaS
- Strong Salesforce reporting skills, including campaign and lead source data
- Deep knowledge of GA4, Google Tag Manager, and ad platform conversion tracking
- Experience with HubSpot and a multi-touch attribution tool such as Dreamdata
- Strong SQL and Power BI skills (Microsoft Fabric a plus)
- Working knowledge of SEO tools such as Semrush
- Solid experiment design and statistics skills
- Clear communication ability to explain complex findings simply
- Attention to detail and habit of validating numbers before sharing
