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EGYM Wellpass is seeking a Senior Marketing Analyst based in Munich to own marketing data and analytics, bridging cross-functional teams (Brand & Comms, Demand Generation, Sales, RevOps, SalesOps) to drive strategic business decisions through data-driven insights.
Key Responsibilities:
- Funnel Conversion Analysis: Map and monitor the full marketing-to-revenue funnel (first touch → MQL → SQL → opportunity → closed-won), quantifying stage-to-stage conversion rates and identifying drop-off points.
- Lead Lifecycle & Velocity Tracking: Measure time-in-stage and overall funnel velocity, flag stalled leads, and optimize the MQL-to-SQL handoff to accelerate pipeline progression.
- Channel & Content Conversion Insights: Connect conversion performance to specific channels, campaigns, and content assets to demonstrate which drive genuine downstream conversion and inform budget allocation.
- Segment & Cohort Analysis: Break down conversion by persona, region, company size, and deal value to reveal funnel performance patterns and sharpen targeting.
- Funnel Forecasting & Friction Diagnostics: Translate conversion rates into forward-looking pipeline and lead-target forecasts; combine website behavior (form abandonment, session paths) with CRM data to pinpoint conversion friction.
- GTM Tracking Infrastructure: Design and manage tracking infrastructure (UTM taxonomy, conversion events, pixel/tag implementation via GTM and analytics platforms) to enable end-to-end campaign and funnel visibility.
- Marketing Attribution: Lead the design and rollout of an in-house attribution model to provide marketing leadership with a single, trusted view of channel effectiveness for budget allocation and go-to-market investment decisions.
First 6 Months:
- Structure and automate historical reports for Brand & Comms teams
- Implement a centralized dashboard consolidating core data sources
- Audit current tech stack and propose data visualization/analytics tool roadmap
- Establish yourself as primary data contact for Brand, SalesOps, and RevOps teams
Workplace & Culture:
Hybrid role (2 office days per week) based in Munich. EGYM is a global fitness technology leader providing intelligent workout solutions and corporate wellness programs. Modern, international culture with flexible working hours, 30 days vacation, continuous development opportunities, free EGYM Wellpass access, €60 monthly benefit budget, bike leasing, subsidized pension, and mentoring program.
Requirements:
- 4–5 years of experience in a similar analytical role (Marketing Analyst, Growth Ops, Sales/RevOps), ideally in a fast-growing tech scale-up environment
- Degree in Business, Data Analytics, Marketing, or related field
- Strong proficiency in Salesforce (source of truth), data modeling, and complex dashboard creation with focus on automation
- Ability to translate complex data into clear narratives and present findings confidently to diverse stakeholders
- Strategic vision to uncover big-picture growth opportunities from raw data
- Business fluency in English (daily working language); German and/or French a plus
