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Vividly is a modern trade promotion management (TPM) SaaS platform serving the consumer packaged goods (CPG) industry. The company helps brands manage trade spend across campaign creation, deductions management, and promotion measurement. The $8 trillion trade promotion market is largely inefficient—70% of promotions are not ROI positive because ROI tracking is difficult and the industry still relies on emails, PDFs, and spreadsheets.
The Senior Marketing Analyst will sit at the intersection of Marketing, Sales, and Revenue Operations, answering critical questions about go-to-market strategy: What should we do more of, what should we do less of, and where are we missing opportunities? This is not a reporting-only role. You will dig into content performance, advertising data, prospect and account intelligence, event audiences, and CRM data to identify patterns and translate them into clear, actionable recommendations for growth teams.
Key responsibilities include:
**Content & Audience Intelligence:** Partner with the Content team to understand what resonates with target audiences. Analyze content performance across organic search, website engagement, and conversion channels. Identify which pages, topics, formats, and themes attract and engage target accounts and personas. Monitor SEO performance, keyword rankings, and organic traffic trends. Identify content to refresh, expand, consolidate, or deprioritize based on performance data. Combine behavioral data with qualitative insights from sales calls to surface new content opportunities based on search behavior, audience engagement, competitive trends, and market themes.
**Paid Media & Demand Generation Analytics:** Work with the Demand Generation team to evaluate campaign performance and optimize channel investment. Analyze advertising performance across LinkedIn, Google, display, and other paid channels. Evaluate performance by creative, copy, audience, account segment, offer, campaign, and platform. Move beyond surface metrics (clicks, impressions) to understand which campaigns generate qualified opportunities, pipeline, and customers. Identify patterns and opportunities to inform targeting, creative strategy, testing, and budget allocation. Partner with Demand Generation to design and evaluate tests, determining what should be scaled, changed, or discontinued.
**Sales & Event Intelligence:** Help the Sales team identify and prioritize high-value people and accounts. Support Vividly's conference and event strategy by sourcing, cleaning, matching, and enriching attendee and exhibitor data. Identify which conferences and events drive the most qualified pipeline and customers.
You will proactively surface insights rather than wait for requests, partnering closely with Content, Demand Generation, Sales, and RevOps teams. The role requires strong analytical skills, the ability to work across multiple data sources, and the capability to translate data into clear business recommendations.
**Requirements:**
The posting excerpt provided does not include a dedicated requirements section. Specific qualifications, years of experience, required skills, education, or certifications are not detailed in the text supplied.
