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Salary: USD 182,700 - 203,000 / annual
Honor Technology is seeking a Senior Manager, Market Growth & Operations to run and grow a Home Instead market in the Albuquerque area. Home Instead is the world's leading provider of in-home care for older adults, with a global franchise network and 100,000+ Care Professionals delivering over 50 million hours of personalized care annually.
In this highly hands-on, field-based role, you will own the P&L, growth strategy, day-to-day performance, and local team for your market. You will personally build referral relationships, generate new business, lead local operations, and solve problems as they arise. This is a hybrid role based in Bernalillo County with 75%+ of your time spent in the field developing the market and driving new business.
Key responsibilities include:
- Owning the territory P&L, priorities, and business performance
- Personally driving local business development: building healthcare and community partnerships, generating referrals, and owning the sales cycle from lead generation through conversion
- Leading day-to-day operations across client service, scheduling, and care delivery with focus on client experience and execution quality
- Managing and developing the local team, setting a high bar for ownership, performance, and accountability
- Using data and firsthand market knowledge to diagnose problems, prioritize action, and improve results
- Building operating rhythms, reporting, and playbooks that make strong performance repeatable
You will deliver sustainable growth in hours, revenue, and client retention; build a strong, self-generated referral pipeline; run a reliable, high-quality local operation; develop an accountable, capable territory team; and improve Honor's operations by turning market insight and data into better playbooks.
This role sits at the intersection of business performance and meaningful human impact. You will lead a team that helps older adults remain safe, supported, and independent at home. High performers will build the operating range and business judgment needed for broader multi-territory, regional, or cross-functional leadership opportunities.
Requirements:
- 7+ years of experience building and scaling operations, with direct ownership of frontline teams or service delivery
- Experience succeeding in an ambiguous, early-stage, or 0-to-10 environment—where growth requires experimentation, sound judgment, persistence, and a willingness to build without an existing playbook
- Experience managing people to measurable business results
- Ability to spend four to five days per week in the field
- Operational horsepower and execution: thrives in fast-changing environments, personally drives high volume of work with organization and discipline, solves problems hands-on then builds scalable solutions
- Data orientation: uses data, dashboards, and root-cause analysis to diagnose performance gaps and prioritize actions
- People leadership (player-coach): leads frontline teams through coaching, accountability, and hands-on support—driving high performance through clarity, consistency, and modeling the work
- Genuine motivation for Honor's mission and serving older adults; demonstrates resilience, empathy, and commitment to people-first care
