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Senior Lead Generation Manager (m/w/d)

Mya Systems - Düsseldorf, North Rhine-Westphalia, Germany - In-office

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The Stepstone Group, a leading global online job platform, is seeking a Senior Lead Generation Manager to drive data-informed improvements across their B2B lead management processes. In this role, you will independently analyze lead and B2B data to identify growth and efficiency opportunities, develop actionable recommendations for marketing, sales, and product teams, and serve as the central point of contact for sales operations, reporting, and lead KPIs. Key responsibilities include: - Conduct independent analysis of lead and B2B data to identify growth and efficiency potential, translating findings into concrete recommendations for marketing, sales, and product teams - Proactively advance lead management strategies across the entire B2B customer journey - Drive lead management initiatives through rigorous data analysis, serving as a strategic thought partner - Act as the primary operational contact for sales steering, reporting, and lead KPIs, establishing consistent data understanding and data-driven decision-making across stakeholders - Design, develop, and optimize dashboards, reports, and KPIs to measure and improve lead effectiveness and conversion You will work closely with international sales, marketing, and product teams, with visibility and real impact on EMEA-wide standards. The role offers flexibility, a collaborative modern work environment, and opportunities for professional development within a growing international organization. Requirements: - Minimum 3 years of professional experience in commercial analytics, sales intelligence, lead management, or similar analytically-focused, sales-adjacent roles - Strong analytical thinking with the ability to draw strategic conclusions from data - Proactive, self-directed work style; you take initiative rather than waiting for direction - Ability to translate complex information into clear, compelling presentations - Proficiency with data analysis tools, Excel, CRM systems (e.g., Salesforce), and database queries

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