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Salary: USD 129,000 - 173,500 / annual
Coursera and Udemy have merged to create a unified platform serving 300+ million learners and 12,000+ enterprise customers. You will drive end-to-end go-to-market strategy for Coursera's key new content launches within the Consumer organization.
The Lifecycle Marketing team converts owned demand into revenue and maximizes learner lifetime value by connecting new content, promotions, and seasonal moments into coordinated campaigns that progress learners from first purchase through renewal. You will partner with cross-functional stakeholders to define success metrics, size expected impact, build the GTM plan, and own execution and results. You will make scope and timeline calls that keep campaigns moving while remaining accountable for business outcomes.
Key responsibilities:
- Define success metrics before launch and size expected impact; make recommendations on scope and timeline tradeoffs when stakeholder inputs conflict
- Treat each content launch as a business outcome, not a scheduling exercise—sequence launches against clear business goals and explain strategic reasoning
- Convert business goals into campaign briefs scoped appropriately for content value and category, enabling creative, channel, and lifecycle teams to execute coordinated multi-channel strategies
- Orchestrate On-Platform Marketing, CRM, Paid Media, and Product teams around a single launch plan while partnering with Content and Category Management for proper market positioning
- Track what each content launch is built to drive, partner with Data Science to measure outcomes, and feed results into quarterly planning cycles
Core skills required:
- Campaign Management: planning and executing end-to-end GTM strategies for content launches
- Cross-Channel Marketing: orchestrating coordinated multi-channel strategy across on-platform, CRM, and paid media
- Campaign Planning: developing comprehensive launch strategies with coordinated resources and milestones
Qualifications:
- 8+ years in integrated marketing, campaign marketing, or partner marketing, ideally for a D2C content or subscription business
- Demonstrated history of owning cross-channel campaign calendars end-to-end, from on-time delivery through revenue or engagement outcomes
- Experience coordinating across creative, channel, product, and data teams to align them around a single launch plan
- Background in analytical work, including sizing campaign impact and using analysis to prioritize next cycle initiatives
- Experience marketing new content, courses, or product launches alongside promotional campaigns
- Demonstrated history of operating across multiple brands or platforms simultaneously
