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Salary: USD 150,000 - 165,000 / annual
Gradial is an AI-native marketing operations platform that helps marketers and creatives move from idea to execution faster by orchestrating across martech stacks, workflows, and people to automate marketing execution.
As Senior Demand Generation Manager, you will own programs that create pipeline and accelerate strategic opportunities across Gradial's target accounts. This is a senior, hands-on individual contributor role where you own both strategy and execution—building targeted programs from the ground up using account insights, tailored messaging, and coordinated campaigns to create demand.
Key responsibilities include:
- Lead demand generation strategy for Gradial's highest-priority accounts, focusing on qualified pipeline creation and opportunity acceleration
- Build and run 1:1 ABM programs using tailored messaging, content, executive outreach, direct mail, and coordinated digital touchpoints
- Own account selection, segmentation, and tiering alongside Sales, evolving target lists as business priorities and account signals change
- Develop account and buying-group intelligence (key stakeholders, active initiatives, business priorities, competitive context) and translate insights into campaigns sellers can act on
- Orchestrate multi-channel programs across email, LinkedIn, ABM platforms, direct mail, executive outreach, and other channels to create coordinated experiences
- Partner closely with AEs, SDRs, and Sales leadership on account planning, outbound strategy, follow-up, and next-best actions
- Create seller-ready enablement including account briefs, messaging, talk tracks, and sequences
- Collaborate with digital marketing partners to incorporate paid media, digital acquisition, and other channels into broader demand programs
- Measure account engagement, buying-group penetration, meetings, qualified pipeline, pipeline acceleration, and conversion to understand what works
- Build repeatable campaigns, processes, and playbooks that allow Gradial's demand generation and ABM motion to scale
You will establish the playbooks and measurement needed to understand what's working and scale the motion as Gradial grows. The role requires someone who has built and run sophisticated ABM programs but thinks beyond ABM as a standalone channel—connecting targeted programs to a broader demand generation strategy, moving quickly when priorities change, and building repeatable plays that scale.
Requirements:
- 8–10+ years of B2B marketing experience across demand generation, ABM, and other pipeline-generating programs
- Hands-on experience building targeted ABM programs for strategic enterprise accounts
- Demonstrated ability to create and accelerate pipeline through targeted demand generation programs
- Strong understanding of enterprise buying cycles, buying groups, and how to engage key stakeholders throughout the buying process
- Experience partnering closely with AEs, SDRs, and Sales leadership on account strategy, targeting, and pipeline goals
- Ability to move between strategy and execution, with strong writing and messaging skills and a track record of building campaigns from concept through launch
- Comfort using data to evaluate program performance, identify opportunities, and make decisions about where to invest
- Experience with CRM, marketing automation, and ABM or intent platforms such as Salesforce, HubSpot, 6sense, Demandbase, or similar tools
Nice to have:
- Experience building or scaling an ABM or demand generation motion in a high-growth startup environment
- Familiarity with enrichment and sales engagement platforms such as Clay, ZoomInfo, Outreach, or Salesloft
- Experience using AI tools to accelerate account research, personalization, and campaign development
