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Inner Balance is a fast-growing women's health company building technology-enabled solutions to improve access, experience, and outcomes in hormonal and preventive care. They combine digital infrastructure, product innovation, and data-driven decision-making to create better experiences for women.
You'll join the Data team as a Senior Marketing Analyst with a strong performance mindset, focusing on deep marketing analysis across paid channels and lifecycle marketing (email/SMS). Your work will emphasize attribution modeling (MTA, MMM), creative performance analysis, and channel efficiency optimization.
Key responsibilities include:
- Monitor marketing performance daily across paid channels (Meta, Google, Affiliates, TikTok) and lifecycle marketing
- Identify and investigate shifts in CPM, CTR, CPA, conversions, and other key metrics
- Conduct deep dives into performance changes to identify root causes across creative, audience, funnel, and channel dynamics
- Analyze creative performance to understand what messaging, formats, and hooks drive results
- Design and analyze marketing tests (A/B tests, lift tests, geo tests)
- Evaluate audience and retargeting strategies including segmentation, frequency, and efficiency
- Build and maintain dashboards providing visibility into channel and campaign performance
- Work closely with marketing leadership to provide actionable recommendations on budget allocation, scaling, and optimization
- Improve and leverage attribution models (MTA, MMM) for accurate measurement and better decision-making
- Analyze lifecycle (email/SMS) performance including flows, campaigns, retention, and upsells to identify conversion and revenue improvement opportunities
Requirements:
- 3+ years of experience in marketing analytics, growth analytics, or performance marketing
- Degree in Engineering, Mathematics, Statistics, Information Systems, or equivalent practical experience (advantageous)
- Strong experience in D2C/eCommerce environments
- Hands-on experience with attribution models, especially MTA (required)
- Deep understanding of paid media performance (Meta, Google, Affiliates, TikTok)
- Experience with lifecycle marketing platforms such as Klaviyo (nice to have)
- Ability to turn data into clear, actionable insights
- Hands-on experience with SQL and Looker/LookML (advantageous)
- Comfortable working with ambiguous data and asking the right questions
- Curious, self-driven mindset with genuine eagerness to take ownership from day one
