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Salary: USD 160,000 - 180,000 / annual
Boldin is a financial planning platform that helps people build comprehensive financial plans and understand how today's decisions shape their future. The company has recently raised $20M+ from top investors and is scaling rapidly.
You will own how Boldin shows up in the world—from first impression to everyday product use. Financial planning is emotional, high-stakes, and historically cold. Your job is to build a brand that makes it feel human, leaving people confident, informed, and empowered to make great financial decisions.
Key responsibilities include:
• Lead the evolution of Boldin's visual identity and brand story across every touchpoint (web, social, product, motion), partnering with founders and leadership to shape the brand's future.
• Create and maintain workflows, tools, and templates that keep generated brand assets consistent at scale—building the brand engine that allows the whole company to move fast without the brand fracturing.
• Partner with the marketing team on creative directions, campaigns, and end deliverables while testing to optimize outcomes.
• Work closely with the product team to create one cohesive brand experience across the platform.
• Co-create and maintain Boldin's brand and product design systems, optimizing both for human and AI-driven workflows.
• Embrace new technology to move faster on production and exploration, while pushing past generic AI output with taste, judgment, and critical thinking.
• Empathize deeply with customers and obsess over how the Boldin brand is expressed in every detail shipped.
You'll do well here if you care deeply about helping people make better financial decisions, operate with high agency, and are energized by a startup environment where you'll wear many hats and own outcomes.
Qualifications:
• 7+ years of brand design experience, including meaningful in-house work at product companies (fintech or other trust-heavy domains a plus)
• Portfolio showing exceptional craft across typography, layout, color, and motion, including brand systems you built, scaled, or evolved
• Experience owning a brand's creative direction, including at least one rebrand or brand evolution you led from concept through rollout
• Active use of AI in your creative workflow, from ideation to production pipelines, with shipped work and a clear point of view on where AI accelerates and where human judgment matters
• Outcomes-driven: comfortable tying creative work to marketing tests and business results, and adjusting based on what you learn
• Experience partnering directly with founders, executives, and cross-functional teams in a fast-moving startup environment
