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Airwallex is an AI-native financial operating system serving over 675,000 businesses globally, including McLaren Racing, Qantas, SHEIN, and TikTok. The company provides regulated financial infrastructure for global payments and commerce, operating across North America, Europe, the Middle East, and Asia-Pacific with 2,700+ employees across 27 offices.
In this role, you will lead the operating, measurement, and systems layer for Airwallex's global product-led growth engine as a senior individual contributor. You'll own end-to-end funnel and customer journey analytics across payment and product-adoption funnels, helping teams improve the customer journey from acquisition and onboarding through activation, first transaction, retention, and expansion.
Key responsibilities include:
- Owning end-to-end funnel and customer journey analytics across payment and product-adoption funnels
- Building scalable growth operating systems, including KPI frameworks, dashboards, experiment repositories, tracking standards, QA processes, and performance reviews
- Partnering with Growth, Product, Marketing, Data, Engineering, Sales, Finance, Legal, Risk, Compliance, and regional teams to prioritize opportunities and scale successful initiatives
- Improving CRM, marketing automation, customer data, reporting, and analytics processes through automation and responsible use of AI
- Establishing reliable campaign and experiment measurement practices, including attribution requirements, control/holdout methodologies, success criteria, readouts, and documentation
- Translating ambiguous growth priorities into clear execution, measurable outcomes, and repeatable systems
You'll work from the San Francisco office on Mondays, Wednesdays, and Thursdays.
The Growth team is building a unified, AI-native growth system across product, sales, and marketing. The work spans both human + AI and autonomous operating models: AI-native tools that increase the leverage of growth teams, alongside agentic workflows that can research opportunities, launch and optimize campaigns, orchestrate customer journeys, and measure outcomes. The challenge combines consumer-technology speed with the precision, trust, and regulatory complexity of global B2B finance.
REQUIREMENTS:
Essential:
- 10+ years of experience in Growth, Growth Strategy & Operations, Product Growth, Product Analytics, Revenue Operations, Business Operations, or a related field
- Demonstrated experience owning growth strategy and operations across complex, cross-functional initiatives
- Proven experience building and operating funnel analytics, KPI frameworks, dashboards, experimentation programs, or performance-reporting systems
- Strong analytical and problem-solving skills across customer, product, campaign, payment, and business-performance data
- Demonstrated experience translating analysis and strategic priorities into operating processes, measurable outcomes, and scalable execution
- Excellent written and verbal communication skills, including the ability to synthesize complex findings and present clear recommendations to senior stakeholders
Preferred:
- Experience in payments, fintech, B2B SaaS, or another high-growth, product-led environment
- Hands-on proficiency with SQL and tools such as Looker, Tableau, Hex, Amplitude, Mixpanel, Snowflake, dbt, or equivalent platforms
- Experience building scalable growth systems across CRM, marketing automation, customer data platforms, experimentation tooling, campaign operations, data-quality governance, and reporting automation
- Experience analyzing payment-specific metrics and friction points, including authorization rates, payment-method performance, onboarding or KYC/KYB completion, risk-related drop-off, payment recovery, or first-transaction conversion
- Experience partnering with Product, Engineering, Marketing, Sales, Finance, Legal, Risk, Compliance, and regional teams in a regulated or technically complex environment
- A builder's mindset, strong intellectual curiosity, resilience, and comfort operating in ambiguity while influencing across functions
