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Salary: USD 90,000 - 110,000 / annual
Zeta Global (NYSE: ZETA) is an AI-powered marketing cloud that helps enterprise customers acquire, grow, and retain customers more efficiently through its unified Zeta Marketing Platform (ZMP). The platform combines identity, intelligence, and omnichannel activation powered by one of the industry's largest proprietary databases and AI.
The Programmatic Analytics and Strategy team provides actionable insights to both external customers and internal teams. In this Senior Analyst role, you will be a client-facing lead responsible for campaign strategy, performance analysis, and strategic recommendations.
Key Responsibilities:
- Lead client communication on campaign strategy and provide storytelling interpretation of campaign insights
- Partner with clients to understand business challenges and design analytic and testing plans
- Own campaign performance reporting and recommend optimization opportunities (new channels, targeting updates, additional analyses)
- Review model performance across revenue, performance, and pacing metrics
- Design and implement tests to evaluate model and feature performance
- Work with internal Product and Engineering teams to provide feedback on automation and model features
- Develop innovative measurement tools and solutions
- Consult with clients on marketing program development and alignment across online channels
- Determine testing methodologies, reporting requirements, and optimization modeling for campaign success
- Communicate campaign optimization results to clients to demonstrate value against business goals
You will ideally be East Coast-based. If located in the NYC area, this role is hybrid (3 days/week in office).
Requirements:
- 2+ years of experience in a similar analytics role
- Extensive experience with SQL and Excel/pivot tables
- Experience in digital media/programmatic analytics
- Experience pulling and assembling audience insights reports
- Bachelor's degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience
- Strong communication skills; ability to convey complex technical features in simple terms
- Aptitude for media and strategy; ability to contextualize concepts for clients
- Ability to multitask and prioritize among multiple high-profile clients
- High degree of creativity, attention to detail, self-motivation, and drive
- Excellent presentation, visualization, and storytelling skills with PowerPoint
- Excellent diagnostic skills
- Technical acumen to design campaigns optimizing platform capabilities
- Professional oral and written communication skills
- Client-facing experience
Desired:
- Experience with VBA/Excel Macros, Tableau, Python, SAS, or other data manipulation tools
- Data-driven, technical, self-starting, and curious mindset
- Enthusiasm for working in a rapidly changing startup environment
- Strong collaboration and knowledge-sharing orientation
