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Scopely, a leading mobile games publisher and interactive entertainment company, is seeking a Senior Analyst, Ad Monetization to join the Global Advertising team in Barcelona on a hybrid basis.
The Advertising team oversees ad operations, strategy, and product offerings across Scopely's portfolio of games, including MONOPOLY GO!, Pokémon GO, Stumble Guys, and others. You will work cross-functionally with product, sales, marketing, and engineering teams to optimize campaign strategy, execution, and analysis.
Key Responsibilities:
- Analyze ad performance and player behavior to identify optimization opportunities and strategic improvements
- Conduct deep-dive investigations into ad monetization trends and KPIs, translating data into actionable insights that influence product and revenue strategy
- Design, monitor, and interpret A/B tests and experiments to evaluate new ad features or monetization approaches
- Collaborate with Product Managers and Engineers to translate analytical findings into product improvements and innovative ad experiences
- Provide sound ad product judgment, advise on industry-standard processes, and present clear, measurable objectives aligned with business goals
- Build and maintain dashboards to help stakeholders track performance and guide decision-making
- Partner with Finance and Product teams to ensure forecast accuracy and data consistency across systems
- Communicate results clearly to both technical and non-technical stakeholders through structured storytelling and data-driven recommendations
Requirements:
- 5+ years of experience in data analysis or ad monetization, ideally in gaming or mobile app ecosystem
- Proficient in SQL with comfort working with data models and visualization tools (Looker, Tableau, or similar)
- Understanding of how advertising metrics relate to player experience, revenue, and business growth
- Excellent analytical and problem-solving skills with a track record of using data to drive meaningful outcomes
- Clear communication skills to translate complex data into actionable insights for diverse stakeholders
- Understanding of ad tech and monetization mechanics (mediation, programmatic, rewarded video, SSPs/DSPs)
- Knowledge of A/B testing, experimentation design, and statistical concepts
- Experience in games industry or interest in video/mobile games is a plus but not required
