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Salary: USD 115,000 - 125,000 / annual
Avoca is an AI-powered conversational platform transforming how home service companies engage with customers. The company handles high-value inbound calls—from booking jobs to qualifying leads—using AI agents that operate at speed and consistency unmatched by human call centers. Series B backed by Kleiner Perkins, Meritech Capital, and General Catalyst with $125M raised and a $1B valuation, Avoca has grown 10x in 2025 and scaled to 170+ employees across NYC and Santa Barbara offices.
As a Sales Development Representative, you will fuel growth by identifying, engaging, and qualifying prospective customers across the home services industry. You'll run high-velocity outbound programs to convert interest into meetings for Account Executives, helping evangelize Avoca's impact by turning missed calls into booked jobs and measurable revenue.
Key responsibilities include:
- Prospect and qualify leads across home services segments, serving as the first point of contact for prospects evaluating Avoca
- Run high-volume, multi-channel outbound campaigns (LinkedIn, email, calls, events) to build pipeline and exceed meeting and SQL targets
- Tailor outreach to customer goals and business models; articulate Avoca's value in booking jobs, capturing missed demand, and lifting revenue
- Partner with Account Executives to schedule demos, share context, and ensure smooth handoffs that convert into opportunities
- Travel to industry conferences and events to generate leads and book demos on-site
- Conduct discovery to qualify fit, pain, and timing; map stakeholders across Operations, Marketing, and Executive teams
- Collaborate with Sales, Marketing, and Product to refine messaging, share market feedback, and improve playbooks and cadences
- Track activity and outcomes with precision; measure and report on KPIs to guide prioritization
You thrive on speed, experimentation, and impact. You own pipeline generation end-to-end: targeting the right segments, crafting compelling outreach, booking high-quality meetings, and collaborating across teams to turn customer pain into wins.
Requirements:
- 1–3 years in an SDR, BDR, or outbound sales role, ideally at a high-growth startup
- Track record of hitting or exceeding outbound meeting targets with meetings that convert downstream
- Confidence on the phone and in writing; ability to articulate value clearly in 30-second cold calls or personalized emails
- Comfort with high volume; ability to run 50+ touches per day without sacrificing quality
- CRM discipline: clean data, updated stages, and notes that Account Executives can use
- Nice to have: experience selling AI, SaaS, or into the home services vertical
You are competitive with yourself, track your numbers, and know your conversion rates. You handle rejection well, treating it as signal to refine messaging, timing, or targeting. You prepare before picking up the phone, researching prospects' websites and understanding their business models. You're a clear communicator who keeps Account Executives, managers, and cross-functional partners in the loop.