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Own the CRM architecture and automation layer that powers Amenitiz's commercial engine across four markets. This role goes beyond CRM administration—it focuses on architecting the CRM data model, designing automation (including AI-powered workflows), and partnering with Sales, Customer Success, and Data teams to ensure the funnel runs efficiently end-to-end.
Key Responsibilities:
CRM Architecture & Governance: Own CRM architecture and governance in HubSpot, including lifecycle stages, custom objects, permissions, validation rules, and system scalability. Manage API integrations connecting HubSpot to the GTM stack, ensuring clean, reliable data flow. Maintain data hygiene and accuracy across all four markets as the single source of truth. Set and enforce data standards, naming conventions, and access controls as the system scales.
Automation & Workflow Design: Design and implement automation, including AI-powered workflows, to eliminate repetitive tasks and improve funnel efficiency. Build and maintain lead-scoring and routing logic so SDRs and AEs work the highest-probability prospects first. Continuously monitor and debug automations and workflows to keep revenue-critical processes reliable at scale. Evaluate and implement new automation tools and integrations as needs evolve.
Process Optimization & Cross-Functional Enablement: Optimize end-to-end GTM workflows, including onboarding and Sales/Customer Success handoffs. Partner with Sales, Customer Success, and Data teams to identify friction, bottlenecks, and inefficiencies in the funnel, and design automated fixes. Document playbooks (CRM Playbook, GTM automation playbooks) and drive adoption across teams. Build lightweight dashboards and reporting on CRM data quality and automation performance.
Segment & Routing Optimization: Refine lead-scoring and routing logic in partnership with Sales, Customer Success, and Data teams. Support segmentation and mix analysis by ensuring underlying CRM data and automations are accurate and well-structured.
Requirements:
- 3+ years of experience in CRM Administration, RevOps/Sales Ops, or Marketing Ops in SaaS, high-growth tech, marketplaces, or other revenue-driven environments
- HubSpot expert: deep, hands-on experience architecting workflows, custom objects, automations, and API integrations
- API literacy: understand how systems connect, can read API docs, and design integration flows
- Comfortable working with automation platforms (HubSpot workflows, Zapier, Make, Workato or similar) and basic scripting (Python or similar) to solve edge cases
- SQL proficiency for reporting and troubleshooting data issues
- Working understanding of subscription revenue metrics (MRR, CAC, LTV, NRR) sufficient to design metrics-aware automation and lead scoring
- Experience operating across multiple geographies or segments with different maturity levels
- Fluency in English and at least one of: French, Italian, Spanish, or Portuguese
Strong Plus:
- HubSpot certifications (e.g., RevOps, Marketing/Sales Software)
- Experience with data visualization tools (Looker, Tableau, Metabase)
- Familiarity with conversational intelligence platforms and AI-powered sales tools
- Background in high-volume SaaS, hospitality tech, or marketplaces
- Experience integrating Customer Success operations alongside Sales operations
- Git/GitHub familiarity for version-controlling automation scripts
