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Showpad is a revenue effectiveness platform serving industrial organizations (manufacturing, CPG, medical devices) with AI-native content management, sales readiness, and revenue intelligence. The Principal Enablement Advisor will architect and scale Showpad's Enablement Advisory (EA) service offering—a high-value consulting motion that transforms advisory from episodic value-add into a recurring, revenue-generating service stream.
Reporting to the VP of Revenue Enablement, you will own three core pillars: (1) Building & Scaling the EA Function: partner with Revenue Effectiveness leadership to develop scalable advisory infrastructure, evolve proprietary frameworks (Enablement Maturity Model, GTM plays), refine pricing/packaging, and upskill internal GTM teams on enablement domain expertise; (2) Customer-Facing Strategy & Delivery: develop relationships with select high-value prospects and customers, conduct enablement maturity assessments, identify gaps and opportunities, and deliver consulting engagements ranging from one-time to multi-month projects covering strategy, ROI optimization, change management, program design, and content governance; (3) Reporting, Analytics & Performance Impact: establish executive-facing dashboards demonstrating ROI of advisory services, monitor client progress, and deliver insights through deal reviews, pipeline reviews, and forecast calls; (4) Market Leadership & Community Engagement: contribute to webinars, blogs, white papers, and thought leadership that position Showpad as a domain authority and fuel pipeline.
You are an enablement expert with deep consulting experience, passionate about guiding customers through enablement maturity journeys and unlocking measurable business results. Success means establishing Showpad as a strategic partner (not just software vendor), driving higher win rates on enablement-influenced deals, and securing long-term customer success while hitting FY27 revenue targets for the advisory service line.
