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Binance, the world's largest cryptocurrency exchange by trading volume, is seeking a PR Manager for Pakistan to develop and execute public relations and communications strategy aligned with regional and global business priorities.
In this role, you will:
• Develop and execute comprehensive PR and communications strategy for the Pakistan market, identifying proactive storytelling opportunities to strengthen Binance's reputation, visibility, and positioning.
• Create communications plans for product launches, campaigns, partnerships, corporate announcements, and key business initiatives.
• Manage communications projects independently from planning through execution, including timelines, stakeholder coordination, approvals, distribution, and reporting.
• Build and maintain strong relationships with key journalists, editors, broadcasters, and media stakeholders across Pakistan, maintaining a robust network across business, finance, technology, fintech, crypto, and mainstream media.
• Draft and review press releases, media statements, talking points, Q&As, briefing documents, executive messaging, opinion pieces, and other communications materials.
• Work closely with Pakistan leadership, Marketing, Business, and other functions to ensure communications priorities are aligned.
• Manage communications agencies and external partners, including briefing, deliverables, performance, and reporting.
• Support selected regional PR and communications initiatives, including drafting press materials, regional event support, executive profiling, media outreach, and stakeholder management.
• Collaborate with Communications colleagues across MENA and other regions on campaigns, announcements, and media opportunities.
• Build relationships with relevant regional media alongside the wider Communications team.
REQUIREMENTS:
• 5+ years of experience in public relations, corporate communications, media relations, or a related communications role.
• Strong professional network and established relationships with journalists and media organisations in Pakistan.
• Demonstrated experience developing and executing PR strategies and communications campaigns independently.
• Strong understanding of Pakistan's media landscape, including business, financial, technology, and mainstream media.
• Excellent written and verbal communication skills in English and Urdu; Arabic language capabilities highly advantageous.
• Strong writing and editing capabilities, with experience developing press releases, statements, talking points, executive briefs, and other communications materials.
• Experience managing senior executive media engagements and preparing executives for interviews.
• Experience handling crisis situations.
• Ability to manage multiple projects simultaneously in a fast-paced environment and work effectively under tight deadlines.
• Strong stakeholder management skills and ability to work across multiple functions, cultures, and seniority levels.
• Highly proactive, organised, and comfortable taking ownership of projects with limited supervision.
• Strong judgement and ability to navigate complex or sensitive communications situations.
• Previous communications experience within technology, fintech, financial services, digital assets, payments, or another fast-moving regulated industry.
• Experience working within a multinational or international organisation.
• Previous communications responsibility across markets outside Pakistan, particularly within MENA or the wider Middle East (preferred).
• Experience contributing to multi-market communications programmes (preferred).
• Established relationships with regional or pan-MENA business, technology, financial, or mainstream media (preferred).
• Bilingual English/Arabic required to coordinate with overseas partners and stakeholders.
