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AiPrise is a YC-backed (S22) Series A fintech compliance platform that provides KYB (Know Your Business) lifecycle management via API, with AI agents automating case work. Customers include Meta, Bridge (Stripe), Airwallex, Fireblocks, and Nivoda.
You will own paid media strategy and execution end-to-end. Your primary channel is LinkedIn, with Google brand search currently active. You will test and scale Meta, Reddit, TV, radio, and emerging channels. The audience is small and precise—compliance leaders at fintech, payments, stablecoin, and marketplace companies—so every dollar is measured against pipeline contribution, not vanity metrics.
You report to the Head of Marketing and collaborate closely with the Growth Marketing Manager, sales, product marketing, content, and design.
Key responsibilities:
- Manage all paid platforms (LinkedIn, Google, Meta, Reddit) and offline channels (TV, radio) with hands-on setup, targeting, budgeting, bidding, and optimization.
- Design and execute a rigorous test program: define hypotheses, set budgets and verdict dates, kill failing tests quickly, and scale winners with documented decisions.
- Own creative development end-to-end: develop angles, write copy, brief design and video teams, and iterate based on performance data. Prioritize buyer language over marketing language.
- Produce weekly reporting: spend, leads, SQLs, pipeline, and cost per SQL by channel and test. All numbers must be sourced, honest, and reproducible.
- Run account-based campaigns targeting named accounts in coordination with sales.
- Execute event campaigns: pre-event targeting and post-event retargeting across the conference calendar.
- Optimize post-click experience: work with web and content teams on landing pages and forms that match ad messaging and drive conversions.
This is a hands-on role with real authority. You set the test thresholds, decide when to stop or scale, and own the weekly narrative to leadership.
REQUIREMENTS:
- 4+ years running paid campaigns for B2B with hands-on platform experience across at least three of: LinkedIn, Google, Meta, Reddit.
- Managed monthly paid budgets between $20K–$100K and can demonstrate results.
- Deep platform knowledge: campaign structure, audiences, bidding, conversion tracking, and non-default settings.
- Ability to take a concept from brief to live ad: angle, copy, creative brief, landing page strategy, and test design.
- Pipeline-focused mindset. Proficient in HubSpot or equivalent CRM, spreadsheets, and attribution analysis. Able to identify when data is misleading.
- Proven ability to size test budgets, call failing tests early, and scale winners independently.
- Daily use of AI tools for creative development and analysis (required, not optional).
- Non-negotiable accuracy: every reported number is sourced and reproducible.
- Clear writing and remote-work proficiency. Weekly updates must be readable by a founder in two minutes.
- High ownership, autonomy, fast-paced execution, and genuine care for quality.
NICE TO HAVE:
- Offline media experience (TV, radio, out-of-home, podcast) including measurement.
- Account-based marketing program experience.
- Background marketing to compliance, risk, or fintech buyers.
