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AiPrise is a YC-backed (S22) Series A fintech compliance platform that provides KYB (Know Your Business) lifecycle management via API, with AI agents automating case work. The company serves compliance leaders at fintech, payments, stablecoin, and marketplace companies including Meta, Bridge (Stripe), Airwallex, Fireblocks, and Nivoda.
You will own paid media strategy and execution end-to-end across all platforms: LinkedIn (proven channel), Google (brand search), Meta, Reddit, TV, radio, and new channels to test. This is a hands-on role with real authority to set testing approach, determine budget allocation, decide when to kill or scale tests, and report weekly on performance metrics.
Key responsibilities include:
- Strategy, setup, targeting, budgets, bidding, and optimization across LinkedIn, Google, Meta, Reddit, and offline channels (TV, radio)
- Designing and executing a rigorous test program with clear hypotheses, budgets, and verdict dates
- Creative development from concept through live deployment: developing angles, writing copy, briefing design/video teams, and iterating based on performance data
- Weekly reporting on spend, leads, SQLs, pipeline, and cost per SQL by channel and test
- Account-based marketing campaigns coordinated with sales
- Event campaign management (pre-event targeting and post-event retargeting)
- Landing page and form optimization to maximize conversion
You report to the Head of Marketing and collaborate closely with the Growth Marketing Manager, sales, product marketing, content, and design teams. The role emphasizes precision over volume, pipeline over clicks, and accuracy over vanity metrics. You will use AI tools daily for creative development and analysis.
REQUIREMENTS:
- 4+ years running paid campaigns for B2B with hands-on platform experience across at least three of: LinkedIn, Google, Meta, Reddit
- Managed monthly paid budgets between $20K–$100K with documented results
- Deep platform knowledge: campaign structure, audiences, bidding, conversion tracking, default settings
- Ability to move from concept to live ad: angle, copy, creative brief, landing page strategy, test design
- Pipeline-focused mindset; comfortable with HubSpot or equivalent CRM, spreadsheets, and attribution data
- Demonstrated ability to size test budgets, kill failing tests early, and scale winners independently
- Daily use of AI tools for creative development and analysis (required, not optional)
- Non-negotiable commitment to accuracy: every reported number is sourced and reproducible
- Clear writing and remote work proficiency; weekly updates readable by founders in two minutes
- High ownership, autonomy, and care for quality
NICE TO HAVE:
- Offline media experience (TV, radio, out-of-home, podcast advertising) including measurement
- Account-based marketing program experience
- Experience marketing to compliance, risk, or fintech buyers
