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Salary: USD 255,000 - 320,000 / annual
Anthropic is seeking a Partner Marketing Manager to own marketing strategy and execution for Global System Integrators (GSIs) and Regional Systems Integrators (RSIs) that are driving partner-attached Claude deals. You will report to the lead for Services Partner Marketing and work closely with Partner Account Managers to build joint marketing plans, run executive programs, and turn partner deliveries into customer proof points that support enterprise sales.
Key Responsibilities:
Partner Marketing Strategy & Execution: Own joint marketing plans for assigned high-performing GSI and RSI partners, including quarterly planning, campaign calendars, and success metrics tied to target accounts and pipeline goals. Develop joint campaigns and executive programs (CXO dinners, executive briefings, tentpole event activations) aimed at C-suite and senior decision-makers. Work with Partner Account Managers and the Alliances team to identify priority accounts and build account-based plays. Lead joint announcements from first draft through approvals. Identify RSIs gaining traction and help them grow into higher tiers.
Content, Proof & Enablement: Build joint value propositions, messaging, and enablement materials (pitch decks, solution briefs, case studies) that help partners position Claude with enterprise clients. Turn partner deliveries into proof by capturing wins for sellers and working with Customer Marketing to produce partner-led customer stories. Ensure partners carry Anthropic's priority messages and launches, and build them into Anthropic's own campaigns. Leverage co-marketing guidelines, campaign kits, and self-serve assets across your partner portfolio.
Program Management & Measurement: Lead end-to-end execution with partners, coordinating across product marketing, demand generation, field marketing, events, and agencies. Manage partner funding (MDF/co-op) and track ROI on joint investments. Track and report partner-sourced and influenced pipeline, story output, and campaign ROI with 30/60/90-day pipeline tracking on every activation. Represent Anthropic at partner events, executive briefings, and industry conferences. Feed successful playbooks back to the scaled programs team for wider partner network deployment.
This is a hands-on role where you will think strategically about each partner relationship while running campaigns, events, and enablement yourself. The scaled programs team supports the broader partner network, allowing you to focus on the partners where hands-on marketing moves the most business.
Role-Specific Policy: All staff are expected to work from the San Francisco, Seattle, or New York office at least 3 days per week. If based in Seattle or New York, this role requires traveling to the San Francisco office once a month. The role may require up to 20% of time for partner meetings and partner events.
Requirements:
Minimum Qualifications:
- Have built and run partner marketing programs with Global System Integrators, major consulting firms, or regional systems integrators, and can shift between large firms and smaller, faster-moving ones
- Understand enterprise buyer journeys and can create marketing programs that resonate with C-level executives
- Skilled at developing joint value propositions that articulate clear business outcomes for enterprise customers
- Build trusted relationships with partner marketing and sales teams, and can move a partner on priorities you don't control
- Can own a partner portfolio end to end within a team strategy, and know when to escalate
- Highly organized and detail-oriented; can run multiple partner plans simultaneously without dropping quality
- Write clearly and precisely, with experience creating executive-level content and holding partner copy to a high bar
- Data-driven and comfortable tracking marketing metrics, analyzing performance, and optimizing programs based on results
- Thrive in fast-paced, high-growth environments and are comfortable with ambiguity and changing priorities
- Have a "get it done" mentality and aren't afraid to jump in wherever needed to ensure program success
- Care about the societal impacts of AI and are excited about enabling enterprises to adopt AI responsibly
- Bachelor's degree or equivalent combination of education, training, and/or experience
- A field of study relevant to the role as demonstrated through coursework, training, or professional experience
Preferred Qualifications:
- 7+ years of marketing experience, with significant focus on partner marketing in B2B technology environments
- Experience in the AI/ML industry or working with AI-powered products
- Established relationships within the GSI, consulting, or regional SI ecosystem
- Worked on the partner side at a GSI or SI in alliance or technology partner marketing
- Experience with tiered partner programs, including benefits and promotion reviews
- Experience producing partner-led customer stories with enterprise customers
- Understanding of enterprise AI use cases across different industries and functions
- Experience with CRM systems (such as Salesforce) and partner relationship management tools
- Used Claude or other AI tools to scale their own marketing work
