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Marketing Specialist

Tripadvisor - Hamburg, Germany - Hybrid - posted 2026-10-22

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TheFork, Europe's leading restaurant booking platform and part of the Tripadvisor Group, is seeking a Marketing Specialist - Restaurant Offer Analyst to join their Hamburg office. This hybrid role combines commercial analytics, marketing operations, and marketplace optimization to drive business growth across the DACH region (Germany, Austria, Switzerland). You will analyze business performance and identify improvement opportunities using data-driven insights. Key responsibilities include creating reports, dashboards, and analytics for internal stakeholders and leadership; supporting strategic planning and forecasting with data-driven recommendations; collaborating with cross-functional and B2B teams to align analytics with business objectives; defining territory plans by analyzing market potential and assigning priority areas to sales teams; optimizing restaurant content and merchandising on the platform; and leading ad-hoc commercial and marketing projects with clear milestones and tracking. You will also coordinate local marketing initiatives, including influencer campaign tracking, local partner events, and community activations. TheFork operates across 11 European countries and is passionate about connecting diners with restaurants while championing restaurant culture. The company emphasizes a people-first culture built on values of respect, ownership, growth, and collaboration. The role offers a permanent contract with flexible working arrangements (2 days home office per week, plus up to 4 additional weeks of remote flexibility during summer and December). Benefits include competitive fixed salary and bonus, international teams across 10 European offices, lifestyle benefits for physical and leisure activities, lunch vouchers, continuous learning programs, free Calm app access, 12 weeks fully paid parental and caregiver leave, life and disability insurance, and attractive pension plans. **Requirements:** - 2-4+ years of experience in Marketplace Operations, Commercial Analytics, Marketing Operations, or related hybrid role - Strong analytical skills with proven ability to work with complex datasets - Advanced proficiency in Microsoft Excel and Google Sheets (spreadsheet expertise essential) - Solid understanding of business analytics principles and KPIs - Comfortable leveraging AI tools (Gemini, ChatGPT, Claude) to optimize workflows, content creation, and analysis - Excellent communication skills; ability to present findings clearly to technical and non-technical audiences - Detail-oriented with strong organizational and problem-solving skills - Experience or familiarity with project management, including timelines, milestones, and stakeholder coordination - Fluent in written and spoken German and English (essential for translations and local market execution); French is a strong plus - Strong local understanding of the DACH landscape (at least in one country; support provided for others) **Nice-to-Have Additions:** - Experience with Salesforce, Snowflake, Tableau, Notion, or Looker Studio - Familiarity with SQL or other query languages - Exposure to financial modeling or forecasting - Previous experience in the restaurant industry - Knowledge of data warehousing or database structures

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