SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Factory is seeking a Marketing Operations Lead to build and scale the marketing operations function from the ground up as a founding member of the GTM Strategy & Operations team. This is a hands-on individual contributor role with potential to evolve into a people management position as the team grows.
You will own the complete marketing operations infrastructure, including systems, workflows, data architecture, and operating processes that enable marketing to scale across field marketing, growth marketing, product marketing, and product-led growth initiatives. Key responsibilities include building and administering the marketing automation platform (Marketo/HubSpot) and broader martech stack; designing scalable processes for campaign operations, lead management, lifecycle programs, and attribution; creating documentation, governance, and measurement standards; owning marketing data structures and metrics definitions; and building the operational foundation for product-led growth including user journeys, lifecycle workflows, and product signal activation.
You will also translate business requirements into reliable automations, integrations, and data flows; explore novel applications of Factory's own product (droids) to streamline marketing workflows; partner with the centralized GTM operations team while maintaining clear marketing ownership; and implement privacy and compliance requirements (GDPR, CCPA/CPRA). The role emphasizes designing for scale while keeping the team lean, automated, and high-leverage.
Required qualifications include 5+ years in Marketing Operations or related function; strong hands-on experience administering Marketo or HubSpot; deep understanding of demand generation, lifecycle marketing, campaign operations, and marketing funnel measurement; experience administering and operationalizing Salesforce CRM; background building marketing operations in enterprise SaaS; technical mindset with ability to learn new technologies quickly; experience designing systems for rapidly growing companies; familiarity with GDPR/CCPA/CPRA compliance; comfort working cross-functionally; and strong AI fluency with practical instinct for leveraging AI to increase operational leverage.
This is a full-time, in-office position (5 days/week) based in San Francisco headquarters, walking distance to Caltrain.
