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Shield AI is a venture-backed defense-tech company developing intelligent autonomy systems, aircraft platforms, and simulation technologies to protect service members and civilians. The company operates globally with offices across the U.S., Europe, the Middle East, and Asia-Pacific.
You will lead audience growth and analytics initiatives across Shield AI's social channels (LinkedIn, X, Instagram, YouTube) and third-party communities (Reddit, industry forums). Your core responsibilities include:
• Own audience growth analysis and develop segmentation frameworks to understand priority personas, content interests, and acquisition opportunities
• Analyze third-party audience behavior and identify high-potential communities, creators, and distribution opportunities aligned with Shield AI's mission
• Partner with Social and Communications teams to inform organic content strategy with performance insights and audience intelligence
• Manage paid-growth budgets and levers to accelerate audience acquisition, engagement, and channel-level performance
• Track and report on audience growth, engagement, conversion, and retention metrics across all channels
• Develop dashboards, reports, and recommendations that translate data into clear growth actions for stakeholders
• Support testing across creative, copy, targeting, channels, and content formats to improve reach and engagement
• Monitor platform trends, algorithm changes, and audience behavior shifts to inform channel strategy
This is a full-time, in-office role offering competitive compensation including base salary, bonus, benefits, and equity.
REQUIREMENTS:
• 3+ years of experience in growth marketing, digital marketing analytics, audience development, social analytics, or related field
• Demonstrated experience analyzing performance across social platforms (LinkedIn, X, Instagram, YouTube, Reddit, or similar communities)
• Familiarity with AI-enabled analytics, content optimization, or marketing workflow tools
• Strong analytical skills with ability to translate data into actionable recommendations
• Experience managing or supporting paid social, paid audience growth, or digital acquisition campaigns
• Proficiency with analytics, reporting, and dashboarding tools
• Strong understanding of audience segmentation, channel performance, testing, and growth metrics
• Excellent communication skills and ability to present insights clearly to cross-functional stakeholders
• Strong cross-functional collaboration skills with Social, Communications, Creative, and Marketing teams
PREFERRED:
• Experience in aerospace, defense, national security, advanced technology, or B2B technology sectors
• Experience with social listening, community intelligence, or creator/influencer analysis tools
• Experience building executive-ready dashboards or recurring performance reporting systems
