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Lyra Health is a leading provider of evidence-based mental health care serving over 20 million people globally through partnerships with employers and health plans. The company has delivered 15+ million mental health sessions and published 35+ peer-reviewed studies demonstrating that Lyra's care model helps patients recover twice as fast and reduces overall healthcare claims costs by 26% annually.
The Market Activation Analyst role is central to Lyra's expansion strategy, combining healthcare market intelligence, quantitative modeling, and strategic planning to drive geographic and payer growth.
**Key Responsibilities:**
Macro Market Analysis & Expansion Strategy: Use third-party healthcare data platforms (claims data, census/demographic data, payer landscape analysis) to conduct market-level evaluations. Synthesize market trends to inform corporate roadmap and establish data-driven rationales for geographic expansion and payer contracting priorities. Evaluate payer density, reimbursement models, and local healthcare regulations to identify high-value market entry opportunities.
Playbook Customization & Tactical Prioritization: Develop and customize market-specific activation playbooks with directional prioritization of target provider groups, health systems, and specialty service lines. Conduct strategic profiling and competitive analysis to identify high-potential clinical partners and network integration opportunities. Partner with commercial, clinical operations, and business development teams to tailor go-to-market strategies based on local competitive dynamics.
Funnel Modeling & Target Setting: Refine, maintain, and own the market activation Top-of-Funnel (TOFU) and Care Starts quantitative models that drive company-wide target-setting. Track KPIs across activation stages from market entry through patient onboarding and active care starts. Iterate forecast models using empirical performance data to optimize lead generation, funnel efficiency, and revenue predictability per market.
**Requirements:**
- 3+ years of experience in healthcare analytics, management consulting, corporate strategy, business operations, or market intelligence within digital health, health plan, health system, or high-growth healthtech organizations
- Advanced quantitative and analytical skills including Excel, Google Sheets, SQL, or BI tools (Tableau/Looker) with proven experience structuring and manipulating large third-party datasets (IQVIA, Definitely Health, CMS/claims data)
- Direct experience building and maintaining conversion, pipeline, or top-of-funnel operational models (e.g., lead-to-care start funnels)
- Deep understanding of US healthcare delivery models, health plan reimbursement structures, health system operations, and provider profiling
- Strong narrative synthesis and slide-building abilities to translate dense market data into clear, actionable executive playbooks
- Bachelor's degree in Healthcare Administration, Business, Economics, Statistics, or related quantitative field
