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Salary: USD 160,000 - 175,000 / annual
HeartFlow is a publicly traded medical technology company (HTFL) pioneering AI-driven solutions for coronary artery disease diagnosis and management. The company's flagship product, HeartFlow FFR_CT Analysis, is a non-invasive cardiac test that provides 3D visualization of coronary arteries and blood flow assessment. With international clearance and over 750,000 patient uses globally, HeartFlow is redefining precision cardiac care.
As Manager, Commercial Enablement & Strategy, you will serve as the critical bridge between commercial leadership, field teams (Regional Business Managers and Territory Account Managers), and corporate functions including Marketing, Sales Training, Medical Education, and Revenue Operations. You will own the end-to-end strategy, tools, playbooks, and processes that drive field adoption and utilization of HeartFlow's platform, with primary focus on Plaque Analysis and FFR_CT Analysis.
Key responsibilities include:
- Developing and executing go-to-market strategy in partnership with commercial leadership, including market segmentation, targeting, and physician adoption prioritization
- Building commercial playbooks, account plans, and value materials that standardize and accelerate adoption across the field
- Owning the enablement roadmap for new products, features, and indications, ensuring field readiness at launch
- Conducting targeted field visits with RBMs and TAMs to validate strategies, gather feedback, and refine enablement resources
- Driving CRM evolution to improve usability, efficiency, and performance visibility
- Partnering with Revenue Operations on KPI development, dashboards, and growth strategy; analyzing funnel, adoption, and utilization data
- Evaluating coverage models, resource allocation, and pricing frameworks to improve sales productivity
- Collaborating cross-functionally with Marketing, Medical Education, and Commercial Operations on messaging, physician engagement, and scalable execution
- Tracking market trends, competitive activity, and customer insights to inform strategy refinement
- Ensuring enablement materials and programs meet compliance and regulatory requirements
- Leveraging AI tools and LLMs to enhance enablement content, commercial analysis, and field workflows
You will be measured by field utilization, adoption rates, and the commercial outcomes your work drives.
REQUIREMENTS:
- MBA from an accredited institution (required)
- Bachelor's degree in business, science, engineering, or related field (preferred)
- 5+ years of relevant professional experience in commercial strategy, sales enablement, commercial operations, market development, product marketing, consulting, or related field (pre-MBA experience and substantive MBA internships/rotations count toward this requirement)
- Experience developing go-to-market strategies and supporting product launches with customer-facing commercial teams
- Experience with CRM platforms, sales enablement tools, and commercial analytics
- Advanced Excel skills and comfort with CRM data, funnel metrics, and commercial finance
- Strong strategic thinking, analytical rigor, execution bias, and ability to influence without authority
- Excellent written, verbal, and presentation skills
- Genuine curiosity about clinician workflows and field operations
- Entrepreneurial mindset with comfort in fast-moving, high-growth environments
- Medical device, life sciences, diagnostics, digital health, or healthcare technology experience strongly preferred
- AI in healthcare or innovative diagnostic solutions experience is a plus
- Experience working with or leading field sales teams is a plus
- Start-up or high-growth environment experience is a plus
- Familiarity with cardiology or medical imaging is a plus
- Ability to work on-site at San Francisco or Rohnert Park office
- Moderate travel to field markets, customer sites, and conferences expected
