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Salary: USD 110,000 - 130,000 / annual
Zeta Global (NYSE: ZETA) is an AI-powered marketing cloud that helps enterprise customers acquire, grow, and retain customers more efficiently through its unified Zeta Marketing Platform (ZMP). The platform combines identity, intelligence, and omnichannel activation powered by one of the industry's largest proprietary databases and AI.
As Manager of Analytics & Insights for the Programmatic team, you will lead a team of two analysts while taking a strategic role on priority accounts and media analytics initiatives. You will design measurement frameworks, drive complex testing programs (brand lift, incrementality, A/B testing), and deliver actionable insights to both external customers and internal stakeholders.
Key responsibilities include:
**Strategy & Client Leadership:**
- Lead analytics and media strategy on priority and complex client accounts, shaping the strategic narrative for engagements
- Partner with Sales and Customer Success to identify expansion opportunities and support new business pitches
- Consult with clients on marketing program development across online channels, translating business challenges into analytical solutions
- Lead client-facing communication around campaign strategy, performance insights, and optimization recommendations with compelling storytelling
- Execute the QBR (Quarterly Business Review) process end-to-end, ensuring analysts are prepared to present insights that drive meaningful client conversations
- Communicate campaign optimization results to clients to demonstrate value against original business goals
**Measurement, Testing & Analytics:**
- Design and own measurement frameworks that define how success is tracked, reported, and communicated across client portfolios
- Lead the design and execution of complex testing programs including brand lift studies, incrementality testing, and A/B experimentation
- Establish testing methodologies, reporting requirements, and optimization modeling to ensure full campaign impact and efficiency
- Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence
**Team Development:**
- Develop your team's capabilities through day-to-day coaching, mentorship, and training
- Foster a collaborative environment where analysts grow their technical and client-facing skills
The role offers flexibility: hybrid arrangements available in NYC, Fort Lauderdale, Nashville, LA, and San Francisco, or fully remote.
**Requirements:**
- Bachelor's degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience
- Bonus: Master's degree or equivalent in Business, Finance, Economics, Statistics, Marketing, or related field
- Demonstrated experience managing analytics teams or mentoring analysts
- Expertise in measurement framework design, testing methodologies (brand lift, incrementality, A/B testing)
- Strong client-facing and communication skills with ability to translate complex analytics into business insights
- Experience in programmatic advertising, digital marketing analytics, or related domain
- Proficiency with analytics tools and SQL or Python for data manipulation
- Strategic thinking with ability to balance client needs, team development, and business objectives
