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Fay is an AI-powered healthtech marketplace connecting providers, patients, and payers to revolutionize preventative care delivery, starting with nutrition. The company is backed by top-tier investors including General Catalyst, Forerunner, and Goldman Sachs, and is one of the fastest-growing companies in healthtech.
As a Lifecycle Operations Associate, you will own Fay's outbound patient engagement and early lifecycle operations. This is a hands-on, execution-focused role critical to scaling the platform responsibly.
Key responsibilities include:
- Writing and executing 2-3 marketing emails per month
- Running daily SMS outreach campaigns to warm leads using Metabase, Customer.io, Front, and Zapier
- Managing inbound patient replies, responding to inquiries, and escalating issues appropriately
- Tracking performance metrics (responses, conversions, opt-outs) and maintaining data hygiene and compliance
- Collaborating cross-functionally with Growth, Operations, Marketing, and Support teams to optimize lifecycle flows
- Supporting iterative testing of messaging cadence, copy, and follow-up strategies
You'll need 1–3 years of experience in lifecycle operations, growth operations, CRM, or similar roles. Hands-on proficiency with Front, Google Sheets/Excel, Zapier, Customer.io, or no-code automation platforms is essential. Strong written communication, meticulous attention to detail, and the ability to own operational processes end-to-end are critical. You should be comfortable strategizing and communicating with diverse audiences—from healthcare providers to leads to partner company employees. Healthcare or lifecycle experience is a plus.
This role offers the opportunity to own a high-impact, measurable patient engagement channel and help shape Fay's lifecycle infrastructure as the company scales.
