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Coins.ph is the most established crypto brand in the Philippines with over 18 million users. The company is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and holds both Virtual Currency and Electronic Money Issuer licenses—the first crypto-based company in Asia to achieve this dual regulatory status. The platform enables users to buy, sell, and trade cryptocurrencies while accessing a range of financial services through an easy-to-use mobile app.
You will lead the product design function for the pooling product vertical, owning the end-to-end product experience from strategy through execution and measurement. This is a people-management role where you will guide a design team while maintaining hands-on involvement in high-impact design decisions. You will be responsible for product roadmap prioritization, specification writing, defining success metrics, and measuring post-launch impact—not just visual or UX design execution.
Your work will directly shape the user experience for millions of Filipinos accessing financial services in an emerging market context. You'll collaborate cross-functionally with engineering, product management, compliance, and international stakeholders to deliver scalable payment and e-wallet experiences. The role requires deep understanding of the Philippine digital payment landscape, regulatory constraints, and the needs of mobile-first, mass-market users.
Coins values data-driven decision-making, proactive product thinking, and a collaborative approach. You'll have the opportunity to influence product strategy, mentor design talent, and contribute to the company's expansion beyond APAC.
REQUIREMENTS:
- Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or related field
- 5+ years of product design experience or hybrid product design/product management role
- At least 2 years in a leadership or people-management capacity
- Demonstrated experience owning product roadmaps end-to-end: prioritization, spec writing, success metrics, post-launch measurement
- Proven track record designing scalable payment systems, e-wallets, or financial services platforms
- Strong portfolio demonstrating UX strategy, UI execution, and measurable business/product impact
- Deep understanding of Philippine digital payment landscape and regulatory framework
- Experience in agile product development environments (backlog grooming, sprint planning)
- Proficiency in design tools (Figma, Adobe XD, or similar)
- Familiarity with product analytics tools (Amplitude, Mixpanel, Google Analytics, or similar)
- Background in payments or fintech with experience designing for mass-market, mobile-first audiences in emerging markets
- Track record of proactively identifying and championing product improvements or new features
- Personal, regular use of Coins app or similar e-wallet/fintech apps preferred
- High attention to detail, strong written communication for specs/PRDs, collaborative approach
- Ability to coordinate with international partners and stakeholders across time zones