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Salary: USD 200,000 - 250,000 / annual
Ripple is seeking a Lead Full Stack Engineer, Marketing to establish the technical vision and framework for the company's marketing technology platform. This is a Staff/Lead-level role perfect for an AI-forward engineering leader who thrives at the intersection of technology, growth marketing, and data.
You will partner closely with Growth, Marketing Operations, and Data teams to invent scalable solutions that enable fast experimentation, increase user acquisition, and gather actionable analytics. Operating hands-on, you will lead by example through coding, system development, and cross-functional leadership.
Key responsibilities include:
- Develop and manage the comprehensive technical plan for Ripple's marketing web platform, ensuring it scales to support aggressive global growth, localization, and high-traffic demands
- Pioneer AI integration and workflow automation, architecting and deploying LLM-powered tools and intelligent agents that increase marketing team efficiency
- Engineer experimentation and personalization infrastructure, empowering the Growth team to launch complex A/B tests, targeted campaigns, and dynamic content delivery
- Compose and build robust data pipelines and integrations with the broader marketing technology stack (Segment, GA4, Marketo, Salesforce) for accurate tracking and attribution
- Lead complex, cross-functional initiatives from inception to delivery, acting as the primary technical bridge between Marketing, Product, and Data engineering teams
- Define, promote, and enforce engineering guidelines, CI/CD optimizations, and system architecture standards across internal teams and external partners
- Build scalable CMS schemas and APIs in Sanity to support modular content creation for performance marketing and lead generation funnels
- Continuously optimize core web vitals, technical SEO, and edge-caching strategies to improve user acquisition and conversion rates
- Mentor and elevate other engineers on the team, fostering a culture of technical excellence and forward-thinking system design
Ripple is building a world where value moves like information does today through crypto solutions for financial institutions, businesses, governments, and developers. The company offers a fast-paced startup environment with experienced industry leaders, professional development support, and flexible in-office collaboration (10+ days per month).
REQUIREMENTS:
- 8+ years of professional web development experience, with at least 2+ years in a Staff, Lead, or Principal engineering role focusing on marketing technology, growth engineering, or equivalent scale platforms
- Deep expertise in modern JavaScript and React, specifically Next.js (App Router, Server Components) and headless architectures
- Applied AI experience and an AI-forward approach, with hands-on experience integrating LLMs (OpenAI, Anthropic, etc.) using frameworks like Vercel AI SDK or LangChain
- Proven track record of building experimentation frameworks (e.g., Optimizely, VWO) and personalization engines for high-traffic, results-focused websites
- Strong architectural understanding of the modern growth marketing stack, including Customer Data Platforms (CDPs), CRM integrations, server-side tagging, and event tracking schemas
- Demonstrated ability to translate high-level business goals into actionable technical roadmaps and scalable system builds
- Hands-on experience with headless CMS platforms, especially Sanity (schema building, GROQ queries, custom inputs), prioritizing flexible content modeling for marketing teams
- Excellent cross-functional leadership skills, with experience influencing senior collaborators in Marketing and Operations without relying on direct authority
- Deep understanding of performance optimization, SSR/SSG, and edge deployment strategies (Vercel, Cloudflare) to improve technical SEO outcomes
