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Salary: USD 144,414 - 144,414 / annual
Zeta Global (NYSE: ZETA) is an AI-powered marketing cloud that helps enterprise customers acquire, grow, and retain customers more efficiently through the Zeta Marketing Platform (ZMP). The platform unifies identity, intelligence, and omnichannel activation, powered by one of the industry's largest proprietary databases and AI.
You will serve as the client-facing lead analyst responsible for programmatic analytics and strategy. Your core responsibilities include:
• Partner with clients to understand their business challenges and marketing objectives
• Design analytic and testing plans to derive actionable intelligence aligned with client goals
• Own end-to-end campaign performance reporting, identify optimization opportunities, and recommend strategies such as channel expansion, targeting updates, or new analyses
• Review and evaluate performance of programmatic models across revenue, delivery performance, and pacing metrics
• Pull and synthesize audience insights reports
• Design and implement controlled tests to evaluate model performance and feature effectiveness within the programmatic advertising platform
• Collaborate with internal Product and Engineering teams to assess measurement tools and provide feedback on automation and model features
• Develop innovative measurement tools and analytic solutions to advance the organization's programmatic analytics capabilities
• Consult with clients on the development and alignment of marketing programs across online and omnichannel digital media channels
• Determine campaign setup requirements including testing methodologies, reporting specifications, and optimization modeling parameters
• Communicate campaign optimization results to clients through structured presentations and data storytelling, demonstrating value delivered against original business goals
• Use SQL for data extraction, transformation, and analysis
• Use advanced Microsoft Excel, including pivot tables and data analysis functions
• Communicate complex technical concepts clearly to non-technical clients and stakeholders
• Use data visualization and presentation tools, including Microsoft PowerPoint
The role offers the option to telecommute 2 days per week, with primary office location in New York City.
REQUIREMENTS:
• Bachelor's degree in Business Intelligence and Analytics, Marketing Analytics, Mathematics, or Statistics
• 4+ years of experience in the job offered or a similar occupation
