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Tide is a fintech platform serving SMEs across the UK, India, Germany, and France with business banking, invoicing, accounting, and related administrative solutions. The company supports over 2 million members globally and has raised over $300 million in funding.
As Head of Growth – India, you will own the complete growth strategy and execution for Tide India across the entire customer lifecycle: acquisition, conversion, activation, engagement, monetization, and retention. This is a strategic and hands-on leadership role combining commercial thinking, customer insight, data, experimentation, and strong execution.
Key responsibilities include:
**Growth Strategy & Execution**: Develop and execute Tide India's growth strategy across all customer lifecycle stages. Identify high-potential customer segments, geographies, channels, and use cases for expansion. Translate business priorities into clear growth objectives and measurable outcomes. Build a scalable growth roadmap aligned with Tide's India strategy. Generate digital acquisition campaigns for lending, acquiring, wealth, and multiple Tide products.
**Customer Acquisition & Conversion**: Build and scale multiple acquisition channels (digital, partnerships, referrals, ecosystems). Own acquisition economics including CAC, ROAS, payback period, conversion rates, and LTV/CAC ratios. Manage the complete digital funnel from traffic through lead generation, KYC, approval, activation, first transaction, and repeat usage. Develop differentiated acquisition strategies for SMB and mid-market segments.
**Activation & Lifecycle Growth**: Improve customer onboarding, activation, and early engagement. Build lifecycle marketing strategies covering onboarding, activation, engagement, retention, reactivation, and cross-sell. Identify opportunities for reactivation, cross-sell, and upsell across Tide's product ecosystem. Partner with Product and CRM teams to design and test personalized customer journeys.
**Monetization & Revenue Growth**: Identify opportunities to increase revenue and customer lifetime value. Develop strategies around product adoption, cross-sell, upsell, and customer expansion. Partner with Product, Commercial, and Finance teams to evaluate and prioritize growth opportunities. Establish clear measurement frameworks for revenue contribution from growth initiatives.
**Product & Technology Partnership**: Collaborate with Engineering and Product leaders to deliver seamless, high-converting journeys. Convert user feedback and commercial data into actionable product enhancements. Deploy intelligent automation, machine learning models, and tailored user journeys to optimize efficiency and satisfaction.
**Data-Led Growth Culture**: Establish robust growth measurement frameworks across the customer funnel. Define and track metrics including acquisition, conversion, CAC, activation, retention, engagement, revenue, and LTV. Use customer and business data to identify growth opportunities and prioritize investments. Build a strong experimentation culture through A/B testing and continuous optimization.
**Cross-Functional Leadership**: Work closely with Marketing, Product, Sales, Partnerships, Operations, Data, and Finance to deliver growth initiatives. Create alignment around growth priorities and ensure clear ownership. Influence senior stakeholders and drive execution across multiple functions. Build and lead a high-performing Growth team as the function scales.
**Requirements:**
- 12+ years of experience in growth, commercial strategy, customer growth, GTM, digital businesses, or related areas
- Proven experience building and scaling growth engines in fintech, consumer technology, SaaS, digital platforms, or other high-growth businesses
- Strong understanding of the complete customer lifecycle: acquisition, conversion, onboarding, activation, engagement, retention, and monetization
- Experience managing significant growth targets and translating strategy into measurable business outcomes
- Strong understanding of customer segmentation, funnel optimization, experimentation, and growth analytics
- Experience working across digital acquisition, CRM/lifecycle, partnerships, and other distribution channels
- Strong commercial and analytical mindset with ability to connect customer metrics to revenue and business performance
- Demonstrated ability to influence Product, Marketing, Sales, Partnerships, and senior leadership
- Experience building and leading teams in fast-paced, high-growth environments
- Strong understanding of the Indian SMB/SME ecosystem (advantageous)
- Experience in regulated financial-services environments (valuable)
