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Basis builds production-grade AI agents that perform end-to-end work for major accounting firms. The company recently raised $100M at >$1B valuation with backing from Khosla Ventures, Accel, Google Ventures, and prominent technical leaders.
You will own the go-to-market engine end-to-end in a greenfield build. This is a foundational role where you design the architecture, run the playbooks, and own the stack from inception through scale. You'll work directly with the Head of Sales and founding RevOps hire, operating cross-functionally to drive revenue at every growth stage.
Key responsibilities:
- Own the GTM stack end-to-end: architecture, data model, automation, and evolution. If it touches pipeline, it's yours.
- Build and run outbound infrastructure: tooling, sequencing, and data pipelines for outbound at scale—list building, enrichment, delivery, and conversion tracking.
- Design the integration layer: connect CRM to the full revenue stack (marketing automation, financial systems, data warehouse, support tooling). Own data contracts, field mapping, and sync logic.
- Run paid acquisition experiments: stand up and optimize paid channels (search, social, content syndication) with bias toward fast iteration and measurable pipeline impact.
- Embed AI natively: build AI-powered workflows for enrichment, scoring, pipeline visibility, and rep productivity. Evaluate and integrate tools like Clay, Gong, and Apollo into a coherent stack.
- Partner with senior leadership: translate business requirements into architecture and growth decisions. Own the systems and experiments roadmap with a clear point of view on build vs. buy vs. run.
Success metrics include generating qualified pipeline without a dedicated marketing team, achieving full stack integration with automated data flow, running weekly growth experiments with rapid iteration, building scalable architecture that supports 10x growth, and demonstrating deep commitment to Basis's mission.
REQUIREMENTS:
- 4–8 years in roles such as Growth Engineer, Marketing Engineer, Revenue Operations, or Sales Engineer with clear ownership of outcomes, not just execution
- Hands-on GTM tooling experience: CRM configuration, automation, sequencing platforms, and integrations
- Proven track record running outbound or paid acquisition motions, ideally at early-stage companies without dedicated marketing teams
- Technical depth to read and write SQL, work with APIs, and build lightweight automations
- High agency and low ego; ability to identify what needs to happen and drive it cross-functionally
IDEAL BACKGROUND:
- Experience building GTM motion from scratch at Series A–C companies
- Hands-on experience with AI or LLM tooling embedded in growth workflows
- Prior exposure to B2B SaaS, fintech, or professional services revenue motions
- Familiarity with PLG mechanics (free trials, activation funnels, expansion signals)
