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You will partner with Aspire's growth and commercial teams to design and build the systems that power their go-to-market engine. This role sits at the intersection of RevOps, demand generation, and systems thinking—you'll own the data infrastructure, tooling, and workflows that identify, prioritize, and activate high-value target accounts.
Key responsibilities include:
**Build the GTM Engine**: Design the data, tooling, and workflow infrastructure for account identification and activation. Own how the entire stack (CRM, sales intelligence, enrichment, sequencing) fits together and maintain the account data model that downstream processes depend on.
**Automate Prospecting & Generate Pipeline**: Replace manual list building, research, enrichment, qualification, and routing with automated workflows. Build repeatable workflows that consistently produce qualified accounts across defined ICP segments and tiers. Design the signal layer (funding, hiring, market expansion) and own sequencing infrastructure and deliverability.
**Operationalize AI Across the Funnel**: Deploy AI workflows for account intelligence, personalization, and prioritization, measured by conversion impact. Decide where agents run unsupervised versus where humans stay in the loop, and build appropriate guardrails.
**Make It Measurable & Self-Sustaining**: Establish GTM metrics and dashboards, track conversion at every stage, identify pipeline leaks, and ship fixes. Build systems the team can run independently.
Aspire is building a direct outbound motion from scratch across the US, Singapore, Hong Kong, and Australia, targeting finance leaders at mid-market companies (50–250 employees) and founders at high-growth startups.
**Success Metrics (12 months)**: HubSpot becomes the trusted single source of GTM truth; tiered target account lists build and maintain themselves; outbound enrichment and sequencing run without manual intervention; online outreach sources 25% of SQLs with measured conversion at every stage.
**Required Qualifications**: 4+ years in a GTM function (sales, marketing, RevOps, or CS) with deep understanding of how leads become pipeline. Builder first—you've shipped real systems others depend on. Fluency with automation platforms (n8n, Make, Zapier, Clay) wired together by you. Deep working knowledge of a modern CRM, ideally HubSpot, shaped around actual team needs. Comfortable reading code, shipping small changes, and interrogating a data warehouse. Strong design for adoption—getting teams to use what you build is as important as building it.
**Preferred Qualifications**: Experience standing up an outbound motion from scratch. Familiarity with sales intelligence platforms (Apollo, Firmable, Clay, ZoomInfo) and email deliverability/data protection across jurisdictions (GDPR, PDPA, CAN-SPAM). Ex-founder or early-stage experience. B2B fintech or financial services background with multi-market APAC/US exposure.
