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Aiwyn is seeking a Growth Marketing Manager to own the full demand generation pipeline for their B2B SaaS platform serving accounting firms. You will build awareness, convert it into qualified meetings, and optimize every stage of the funnel from first touch to closed deal.
In this role, you'll partner closely with the product and customer marketing manager (who owns launch messaging and customer stories) and the events marketing manager. Your responsibility is to transform those stories and insights into campaigns that drive pipeline across all channels.
Key responsibilities include:
- Owning the complete demand engine: campaign planning, execution, and pipeline reporting
- Managing webinar programs from promotion through on-demand follow-up
- Creating and repurposing content (case studies, blog recaps, social posts, video cuts, sales one-pagers)
- Building nurture tracks and campaigns in HubSpot with tight sales handoffs
- Running ABM plays using platforms like Influ2 against target account lists
- Managing paid and third-party media placements, optimizing budget toward conversion
- Scheduling and creating social content highlighting customers, product updates, and thought leadership
- Writing launch landing page copy and creating email/social assets in Canva
- Supporting alliance and association marketing initiatives
- Collaborating with sales on pipeline metrics, meeting volume, and conversion rates
- Building monthly performance reports and dashboards
- Driving measurable outcomes: lead generation, pipeline sourced/influenced, funnel conversion, and campaign ROI
You'll work in a small, high-performing team with quick pace and shifting priorities. The role reports to the Director of Marketing and requires daily partnership with cross-functional teams. You'll thrive on ownership, building from the ground up, and taking pride in results—especially customer wins.
REQUIREMENTS:
- 4+ years of growth, demand generation, or integrated marketing experience in B2B SaaS with demonstrated content creation skills
- Proven ability to create compelling customer stories, blog posts, guides, case studies, newsletters, email campaigns, or similar content
- Experience marketing to back-office buyers (finance, operations, legal, procurement)
- Hands-on proficiency with marketing tools: HubSpot, Salesforce, Google Analytics, WordPress, LinkedIn Ads, and Canva (ABM platforms like Influ2 preferred)
- Experience running webinar or event programs that produced pipeline
- Hands-on experience with paid and third-party media tied to clear conversion goals (preferred)
- Strong analytical skills: ability to report on pipeline, conversion, and campaign ROI
- Understanding of the full funnel from awareness to opportunity creation
- Excellent project management and cross-functional collaboration skills
- Daily use of AI tools with ability to articulate your workflow
- Startup experience preferred but not required
