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Salary: USD 140,000 - 230,000 / annual
Phonely is building conversational voice AI agents for high-volume phone workflows. Customers use the platform to qualify leads, book appointments, route calls, and resolve real customer conversations in production.
As the Founding Designer, you will own how Phonely looks, feels, and works across brand and product. This is the first design hire, so you'll audit existing design, define visual identity, and build systems that bring consistency across all customer-facing surfaces—from the website and branding to the frontend platform.
You'll work directly with founders and engineers to bring designs into production. This role goes beyond handing off Figma files; you'll use AI tools like Claude to help implement design standards and contribute to frontend code when needed.
Key responsibilities include:
- Audit existing brand and product design to establish a cohesive visual identity
- Own and evolve branding: typography, color, layout, visual guidelines, and overall direction
- Build and maintain a scalable design system with reusable components and standards
- Bring consistency to the frontend platform so every customer-facing screen follows the same principles
- Design intuitive, polished interfaces that make complex voice AI workflows easy to understand
- Work directly with frontend engineers to implement designs and improve product experience
- Use AI development tools like Claude to translate design guidelines into code
- Contribute to the codebase when needed, including frontend improvements and pull requests
- Maintain brand consistency across website, product, marketing materials, and customer-facing assets
- Set the foundation for how design operates at Phonely as the company scales
Phonely is a team of ex-athletes, founders, and builders passionate about solving voice AI workflows. The culture emphasizes curiosity, low ego, and genuine kindness over pedigree.
Requirements:
- 3+ years of professional design experience, ideally in B2B SaaS, technology, or design-forward companies
- Exceptional visual design skills with a portfolio showing high-quality work across brand and digital product
- Experience building or maintaining design systems and establishing consistent standards
- Strong command of UI/UX, typography, layout, color, and visual hierarchy
- Experience designing web applications and working closely with frontend engineering teams
- Ability to own design projects from initial concept through implementation
- Comfort with AI tools and learning new technologies to move faster
- Strong attention to detail and ability to explain and defend design decisions
- High ownership and comfort in a fast-moving startup where the playbook doesn't exist yet
Nice to have:
- Previous experience as a Founding Designer or early design hire at a startup
- Experience at a company recognized for exceptional design quality
- Background designing B2B SaaS platforms or complex web applications
- Hands-on frontend experience with HTML, CSS, React, or similar
- Experience with GitHub, contributing code, and submitting pull requests
- Familiarity with AI-assisted development tools such as Claude
- Experience defining or evolving a company's brand identity from the ground up
