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Lovable is a software creation platform launched in November 2024 that enables people to turn ideas into software without requiring extensive capital, technical fluency, or time. The company has grown to over 60 million projects built on its platform, with users ranging from solopreneurs to teams at major companies like Adidas and Zendesk. Recognized as one of TIME's 100 Most Influential Companies and featured on Forbes AI 50 and CNBC Disruptor 50, Lovable is one of Europe's fastest-growing AI companies with teams across Stockholm, London, Boston, New York, and San Francisco.
In this role, you will serve as the strategic finance partner to the Marketing organization, owning the financial architecture behind every marketing dollar. This is a high-visibility, ownership-focused position—not a reporting function—with direct executive visibility to leadership.
Key responsibilities include:
• Drive marketing efficiency and planning by owning the financial operating plan for Marketing, including budget allocation, campaign ROI analysis, and investment tradeoffs to fuel B2C growth while maintaining unit economics discipline.
• Build and own channel-level unit economics by developing and maintaining CAC, LTV, and payback models that drive investment decisions at the channel and cohort level. Tie spend to acquisition, retention, and revenue to create a single source of truth for marketing leadership and finance.
• Connect marketing performance to company outcomes by working across the organization to ensure marketing investment ties to measurable business results. Analyze market trends, competitive spend, and channel dynamics to inform forward-looking strategy.
• Support experimentation, reporting, and forecasting by partnering with Marketing to size tests, set success metrics, and forecast impact on growth and unit economics. Create clear, repeatable reporting to track performance, targets, variance, and learnings.
• Accelerate with AI by using AI agents and automation to collapse the time between question and answer, replacing manual processes with scalable infrastructure that moves at Lovable's speed.
You will treat marketing spend as a portfolio of investments, decompose blended CAC, trace attribution across channels, and build cohort-level payback models. You'll have an informed opinion on how brand spend, paid acquisition, and organic loops interact, backed by data.
The ideal candidate is a high-slope learner who thrives in low-structure environments, goes from 0→1 and then 1→10, and brings a proactive, service-first attitude to every interaction.
REQUIREMENTS:
• 4+ years of relevant experience supporting Marketing leadership
• Strong foundation in investment banking, private equity, venture capital, or management consulting, combined with operational experience at a high-growth startup, AI company, or scaled technology company
• Expert Excel modeling skills
• Strong analytical skills and comfort with data (SQL, HEX, BI tools, or equivalent)
• Proficiency with AI tools and agents to automate work
• Preference for technical degrees or deep technical exposure
• Bachelor's degree required
• Fluency in English (company language)
