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Superpower is a health-tech company on a mission to extend and enhance human life through lab testing, data aggregation, AI-driven insights, and peptide therapeutics. The company has grown 10x in the past six months while halving customer acquisition cost and is now preparing for hyper-growth.
You will own email design end-to-end at Superpower, making email one of the company's most important storytelling channels. Your work will span the full customer lifecycle: onboarding flows, lifecycle automation, results notifications, product launches, newsletters, and promotional campaigns. You'll partner closely with content and design teams to create emails that are visually sharp, clearly readable, and drive action.
Key responsibilities include:
- Design all email types (lifecycle flows, automated campaigns, newsletters, transactional emails) from concept to delivery
- Collaborate with the content team on structure, hierarchy, and the integration of copy and visuals
- Work with the design team to maintain brand consistency and extend the brand system with email-specific components and templates
- Build modular, reusable templates that enable the team to ship faster without sacrificing quality
- Design with email rendering realities in mind: mobile-first, dark mode compatibility, and cross-client quirks
- Leverage performance data (open rates, click-through rates, conversions) to inform design decisions and run tests to optimize results
- Ship quickly and iterate; your first version doesn't need to be perfect, it needs to exist
- Engage in direct, candid feedback to continuously raise the bar
- Support marketing campaigns and product moments when extra hands are needed
The role operates in "founder mode"—you're hands-on, you ship, and you proactively identify where help is needed most. Email is your home base, but you're not siloed; the team values flexibility and cross-functional contribution.
Requirements:
- 3–6+ years of design experience across brand, digital, product, or a combination, with strong focus on digital work
- Portfolio demonstrating range: product screens, campaign work, web design, and pieces outside digital marketing
- Strong fundamentals in typography, layout, color, hierarchy, and interaction design
- Understanding of how email renders across different clients and devices
- Comfort with ambiguity and rapid context-switching; ability to reprioritize without losing quality
- Ability to balance speed and craft; you don't treat them as opposites
- Proficiency in Figma; familiarity with prototyping, basic motion, or front-end code is a bonus
- Self-directed and proactive mindset; you think like an owner
- Genuine care about health, wellness, or human performance
Nice to have:
- HTML/CSS email coding
- Experience with Klaviyo, Customer.io, Braze, or similar platforms
- Lifecycle or CRM design work with measurable results
- Motion, GIF, or video design skills
- Early-stage startup experience
- Background in health, wellness, or mission-driven work
