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Salary: USD 207,000 - 285,000 / annual
Motive empowers organizations running physical operations with a unified platform for safety, operations, and fleet management. The company serves nearly 100,000 customers across transportation, logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
As Creative Director, you will set the creative vision for Motive's brand and lead a multidisciplinary in-house studio spanning copy, video, design, and motion. You'll guide creative direction for web and digital experiences, own the vision for major brand moments including Vision (the annual customer conference), and lead through managers to build and grow a globally distributed creative team across North America and Pakistan.
Key responsibilities include:
**Creative Vision & Leadership**: Own creative and brand direction across all touchpoints, ensuring consistency and craft excellence. Lead integrated work across copy, video, and design disciplines. Guide creative direction for product launches, campaigns, executive storytelling, and the evolution of Motive's brand identity and systems.
**Team Leadership**: Lead, mentor, and grow a multidisciplinary creative team including managers who lead their own teams. Build team structure, hire talent, and develop future creative leaders. Establish creative standards, feedback rituals, and development paths. Foster collaboration across US, Mexico, and Pakistan time zones.
**Process & Scale**: Implement AI-forward workflows for ideation, exploration, localization, and production to improve speed without compromising craft or brand integrity. Build scalable brand systems, toolkits, templates, and documentation. Maintain fast-paced execution with clear intake and decision rights. Partner with Product Design, Web, Marketing Ops, and Content teams.
**Stakeholder Partnership**: Partner with Marketing Leadership and executives on brand direction and storytelling. Present creative strategy and recommendations confidently to executive audiences. Translate business objectives into compelling creative solutions while balancing ambition with practical execution.
**Requirements:**
- 10+ years in creative, brand, or agency roles, including significant experience leading multidisciplinary creative teams
- Real people leadership experience, including managing managers and building/growing creative teams
- Deep understanding of copy, video, and design with track record of leading integrated work across all three, plus experience guiding creative for web and digital experiences
- Strong portfolio demonstrating world-class brand, campaign, video, and integrated marketing work, including large-scale brand moments (conferences, launches, events)
- Experience owning creative vision for major brand moments from concept through delivery with internal teams and external partners
- AI-forward mindset with hands-on experience using AI tools to improve creative workflows, paired with sound judgment about craft and brand integrity
- Comfort working at fast pace managing multiple high-priority projects while maintaining quality
- Proven experience leading and developing creative teams across regions or time zones
- Experience building or evolving brand systems and scalable creative processes, with fluency in collaborative tools like Figma
- Strong conceptual thinking paired with exceptional attention to craft and detail
- Ability to sell creative ideas and influence stakeholders including product marketing and executives
- Excellent communication and presentation skills for executive audiences
