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Imprint is a fintech company that modernizes co-branded credit card programs for major brands like Crate & Barrel, Rakuten, Booking.com, H-E-B, and Shell. The company combines payments infrastructure, intelligent underwriting, and customer data to create personalized financial experiences at scale.
The Email Automation & QA Specialist role sits within the Marketing Design team and owns the production engine and validation layer for email communications across Imprint's growing partner portfolio. This is a systems-and-quality focused position that bridges content, design, code, and operational excellence.
Key responsibilities include:
**Content & Template Management**: Assemble email templates in Braze from pre-developed components, ensuring outputs match Figma designs and approved copy. Build and maintain reusable content blocks and catalog entries. Manage content accuracy, localization, and versioning across partner programs. Collaborate with design technologists to improve the underlying system. Develop AI-assisted workflows that convert Figma designs and copy into Braze content structures.
**AI-First QA Pipeline**: Design and implement automated QA checklists that run before human review (link/UTM validation, Liquid variable presence, localization completeness, dark mode, compliance). Maintain QA tooling outputs and ensure repeatable, measurable processes. Conduct end-to-end human QA on every email including proofreading, link validation, rendering checks across clients, and dynamic content verification. Run inbox testing and continuously improve the QA checklist based on findings.
**Campaign Support**: Partner with Marketing Ops and Lifecycle teams by providing validated templates and ready content catalogs in Braze. Manage content setup, dynamic content logic, and final QA for accurate launches. Maintain and update existing campaigns as partner programs evolve.
**Link Tracking & Validation**: Generate, manage, and QA campaign links with accurate UTM tracking. Work with deep linking platforms like Branch.io to set up and validate deep links. Build automated checks to catch tracking issues before launch.
**Code Troubleshooting**: Troubleshoot and update HTML and Liquid code within email templates following established patterns. Maintain knowledge of email client rendering and compatibility best practices. Escalate complex issues and propose systemic fixes.
Required qualifications: Strong systems thinking and attention to detail. Practical experience building or operating automation (AI-assisted workflows, scripts, no-code/low-code tools) in production. Working knowledge of HTML and CSS for email. Experience with Liquid templating or similar dynamic content systems. Understanding of production pipelines: inputs → assembly → validation → launch → iteration. Comfort with operational rigor including naming conventions, documentation, and change control. Proactive communication and ownership.
