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Rogo is an AI-powered analytics platform transforming global finance by serving investment banks, private equity funds, and investment firms. The company has achieved product-market fit with a rapidly growing global client base and is scaling aggressively.
As Director of Marketing Operations, you will own the operational backbone of Rogo's marketing function, reporting directly to the Head of Revenue Operations. This is a full-funnel ownership role requiring you to build and manage the systems, data, and processes that enable marketing to scale alongside aggressive ARR growth targets.
Key responsibilities include:
Marketing Technology & Attribution: Own and evolve the marketing tech stack (vendor evaluation, implementation, Salesforce integration). Build and maintain multi-touch attribution across the entire funnel from first touch through closed-won deals. Ensure data integrity across marketing and sales systems with consistent UTM, GCLID, source, and medium tracking. Align marketing data models with broader Salesforce architecture including Contact and Opportunity level attribution, lifecycle fields, and segmentation.
Demand Generation Operations: Build and manage campaign infrastructure supporting demand generation (forms, landing pages, nurture flows, lead scoring). Own lead routing and handoff logic between Marketing and Sales, including SLAs, MQL definitions, and speed-to-lead measurement. Support event and field marketing programs with operational scaffolding to track pipeline influence and ROI. Identify funnel friction and design workflows to improve conversion at each stage.
Reporting, Insights & Planning: Build and maintain dashboards covering pipeline generation, channel performance, funnel conversion, and marketing sourced/influenced revenue. Deliver actionable insights to Marketing, Sales, and executive leadership. Own marketing data inputs to board reporting and company-wide planning cycles. Partner on budget tracking and channel-level ROI analysis to inform spend allocation.
Cross-Functional Alignment: Serve as connective tissue between Marketing and RevOps, ensuring systems scale with the GTM organization. Partner with Sales leadership on pipeline definitions, stage progression, and shared reporting. Bring an AI-forward mindset to marketing operations, identifying automation and AI tooling opportunities.
Required: 6+ years in Marketing Operations or Growth Operations at B2B SaaS or Fintech companies, ideally with complex/enterprise sales experience. Deep hands-on expertise with HubSpot or equivalent marketing automation platform, Salesforce, and attribution/analytics tools (GA4, Default.io). Proven track record building attribution models and reporting infrastructure. Strong understanding of full funnel from demand generation through closed revenue. Experience leveraging AI to reimagine marketing operations workflows. Excellent cross-functional communication with senior stakeholders.
Bonus: Experience in institutional financial services or complex B2B verticals. Experience operating through pricing model transitions. Familiarity with SQL or BI tools (Sigma, Looker).
