SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Shield AI, a venture-backed defense-tech company, is seeking a Director of Field Marketing to lead and scale field marketing operations across the Middle East, India, and Asia Pacific regions. This is a strategic leadership role responsible for building and managing the company's largest regional field marketing team while establishing a unified regional strategy aligned with Shield AI's global go-to-market priorities.
Key Responsibilities:
- Lead and scale the regional field marketing team, developing organizational structure, talent, processes, and operating rhythms to support growth across multiple markets.
- Build field marketing as a disciplined, revenue-aligned function within a fast-growing aerospace and defense organization.
- Develop and execute account-based marketing (ABM) strategies for priority government, military, defense, aerospace, and strategic industry accounts, orchestrating multi-touch engagement across events, executive briefings, and targeted campaigns.
- Develop deep understanding of defense and aerospace ecosystems across the Middle East, India, Japan, Korea, Australia, Southeast Asia, and other priority APAC markets, including key military, government, acquisition, industry, and technology stakeholders.
- Partner with Sales, Business Development, and Capture teams to identify strategic accounts and opportunities, developing marketing programs that support relationship development, pipeline creation, and opportunity progression.
- Own strategy and execution for major aerospace and defense events across the region, prioritizing strategic account engagement and opportunity acceleration.
- Create and execute high-impact ABM programs, executive engagements, customer experiences, roundtables, and regional campaigns designed to generate new pipeline and accelerate existing opportunities.
- Develop regional marketing strategies accounting for differences in defense procurement processes, government structures, military organizations, acquisition timelines, and business cultures across individual markets.
- Build strong relationships with regional Sales, Business Development, Capture, and Growth leaders to ensure marketing investments connect directly to business priorities and revenue opportunities.
- Establish KPIs reflecting international defense sales realities, including strategic account penetration, stakeholder engagement depth, executive engagement, opportunity creation, and pipeline contribution.
- Lead regional agencies, vendors, event partners, and external resources, ensuring high-quality execution and disciplined management of marketing investments.
- Represent Shield AI and Field Marketing with senior internal and external stakeholders, demonstrating credibility and executive presence required to operate in complex aerospace and defense environments.
- Travel internationally 25-50% of the time.
Shield AI's products include Hivemind autonomy software, V-BAT and X-BAT aircraft, and Aechelon simulation and synthetic reality technologies. The company has offices and facilities across the U.S., Europe, the Middle East, and Asia-Pacific, with technology actively supporting operations worldwide.
Requirements:
- 10 to 15+ years of experience in field marketing, demand generation, integrated marketing, or related marketing leadership roles.
- Demonstrated experience marketing into international government, military, aerospace, defense, or other highly complex B2G (business-to-government) environments.
- Strong understanding of aerospace and defense markets across the Middle East and/or Asia Pacific, with ability to operate effectively across multiple countries and cultures.
- Experience working with defense ministries, military services, government agencies, acquisition organizations, defense primes, or other strategic aerospace and defense stakeholders.
- Proven experience building and executing account-based marketing strategies within complex, multi-stakeholder organizations.
- Demonstrated ability to develop marketing strategies that support long-cycle sales, government procurement, defense acquisition, capture, and strategic account development.
- Experience leading and scaling regional teams across multiple countries or geographies.
- Strong executive presence and credibility engaging senior military, government, defense industry, and business leaders.
- Experience operating as a hands-on builder and operator in a high-growth or rapidly evolving organization.
- Strong cross-functional partnership skills with Sales, Business Development, Capture, Growth, Product Marketing, and executive leadership.
