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Duolingo is seeking a Director of Ad Platform Operations to lead the technical and operational backbone of its advertising business. This role sits at the intersection of ad operations, technical account management, and programmatic strategy, owning campaign delivery quality, troubleshooting complex issues with buyers and platforms, and building systems and processes to scale the ads business.
Key responsibilities include:
- Owning Google Ad Manager (GAM) structure and hygiene, including ad unit design, yield group logic, order and line-item standards, trafficking, QA, and launch workflows with clear SLAs and escalation paths
- Serving as the senior escalation point for complex campaign delivery issues across direct, PMP, and PG deals, working with buyers, DSPs, SSPs, and internal teams to monitor pacing, reconcile reporting discrepancies, and flag under-delivery risks
- Partnering with Sales and Account Management on pre-sale feasibility, targeting requirements, measurement questions, and programmatic deal setup; building documentation and training to enable commercial teams to sell technical ad products independently
- Accelerating premium programmatic revenue by packaging inventory, configuring PMP/PG deals, and onboarding new SSPs, demand sources, and measurement vendors
- Identifying critical resources, people, vendor partners, and technology needed for ad operations to scale and driving prioritization across them
Required qualifications:
- 8+ years in digital advertising, AdOps, or technical advertising solutions with deep hands-on expertise in Google Ad Manager, trafficking, QA, troubleshooting, pacing, reporting, and campaign delivery across direct and programmatic
- Experience working directly with buyers, DSPs, SSPs, or publisher-side programmatic teams to resolve technical campaign issues, grounded in strong knowledge of programmatic buying, measurement, ad verification, targeting, deal types, and operational realities of PMP and PG execution
- Proven ability to build or scale operational systems, including SLA-based support workflows, escalation paths, QA processes, documentation, and ticket-based issue management
- Experience partnering cross-functionally with Sales, Account Management, Product, Engineering, and Data in fast-moving environments
- Sound judgment, strong communication skills, and ability to stay hands-on while setting strategy
Preferred qualifications include experience helping premium publishers or consumer apps scale from open-auction programmatic toward deal-led PMP/PG models, experience with video and mobile app ad products, and experience managing globally distributed operations support.
