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OpenAI's Legal team is seeking an experienced attorney to serve as the commercial legal lead for the Marketing organization. Based in San Francisco with a hybrid work model (three days per week in office), you will be a primary legal partner to OpenAI's rapidly growing global Marketing organization, supporting high-impact campaigns, creative production, talent and creator relationships, sponsorships, events, and the agreements and rights that enable this work.
You will work closely with Marketing, Communications, Partnerships, Procurement, Finance, Product, and colleagues across Legal (including Product, Privacy, Regulatory, and IP/Brand teams) to deliver practical advice at the pace of the business.
Key Responsibilities:
- Serve as the commercial legal lead for Marketing, partnering with Brand, Creative, Product Marketing, Design, Film and Photo, Performance Marketing, Partner Marketing, Communications, and regional teams from concept through launch.
- Draft and negotiate a wide range of marketing and entertainment agreements, including agency, production, talent and creator, sponsorship, event, media, content-licensing, marketing-technology, and vendor agreements.
- Structure and clear the rights needed for campaigns and content, including talent and appearance releases, publicity and likeness rights, user-generated content, copyright and trademark permissions, music, artwork, locations, footage, and multi-channel media use.
- Provide fast, practical counseling on campaign execution, public claims and disclosures, endorsements, promotions and offers, social and paid media, coordinating with specialist counsel where appropriate.
- Support high-profile talent, creator, partner, sponsorship, event, and launch matters; identify true blockers early, calibrate risk, and propose workable alternatives that keep projects moving.
- Manage matters through intake, vendor onboarding, review, approval, signature, and launch, collaborating with Marketing Operations, Procurement, Finance, Business Affairs, Legal Operations, and external counterparties.
- Develop and maintain scalable templates, playbooks, training, and workflows that enable self-service for routine work and focus legal review on novel issues, redlines, and exceptions.
- Stay current on evolving advertising, consumer-protection, endorsement, privacy, platform, and AI-transparency requirements and translate them into clear guidance for global teams.
This is a unique opportunity to help shape OpenAI's Marketing efforts, negotiate sophisticated transactions, and build scalable legal frameworks for responsible global growth.
Requirements:
- 15+ years of relevant legal experience across in-house and technology, media, entertainment, or advertising-focused law firm roles.
- Deep experience drafting and negotiating complex marketing, advertising, entertainment, production, sponsorship, talent, creator, content-licensing, and technology transactions.
- Understanding of advertising and consumer-protection law, endorsements and promotions, IP and content rights, publicity and privacy issues, and the practical requirements of digital, social, paid, broadcast, and out-of-home media.
- Demonstrated leadership of legal support for fast-moving, high-visibility campaigns and launches, with ability to make sound, practical decisions with incomplete information and compressed timelines.
- Ability to independently lead a complex legal workstream—entrepreneurial, proactive, and able to create structure in a fast-changing environment.
- Capability to turn recurring legal issues into clear templates, guardrails, and processes that scale.
- Strong communication with clarity and business judgment; ability to build trusted cross-functional relationships and adapt style to diverse audiences.
- Strong sense of ownership, intellectual curiosity, sound judgment, and enthusiasm for technology and the novel legal issues created by AI.
