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Salary: USD 119,000 - 140,000 / annual
Oura is seeking an E-Commerce Demand Planner to own the DTC/e-commerce demand forecast with secondary responsibility for B2B demand planning. The role sits at the intersection of demand planning, e-commerce, commercial, finance, supply planning, operations, marketing, and partner-facing teams.
Key Responsibilities:
- Own the DTC/e-commerce demand forecast across traffic, conversion, marketing, seasonality, promotions, launches, product generation, SKU/finish/size mix, channel, region, and time period; support B2B forecast as secondary scope
- Lead the recurring demand planning cadence: collect inputs, pressure-test assumptions, update forecasts, document risks and opportunities, and prepare materials for forecast sign-off and S&OP discussions
- Translate commercial pipeline and partner inputs into demand assumptions, including deal timing, confidence, ramp shape, booking-to-shipment timing, fulfillment path, and product mix
- Maintain DTC/e-commerce forecast across baseline demand, traffic, conversion, seasonality, promotions, marketing events, launches, channel mix shifts, availability constraints, and other demand drivers
- Support and improve B2B planning by translating deal and program expectations into product and SKU demand with clear attention to timing, mix, fulfillment, and data quality
About Oura:
Oura's mission is to empower every person to own their inner potential. The company's award-winning Oura Ring and connected app help millions of people gain deeper knowledge of their readiness, activity, and sleep quality, providing daily insights and practical steps to inspire healthy lifestyles.
Requirements:
- 4–6+ years of experience preferred
- Hands-on experience in e-commerce/DTC demand planning, demand forecasting, S&OP, supply chain planning, commercial planning, or closely related function supporting physical products or demand-sensitive programs
- Advanced Excel or Google Sheets proficiency; strong forecasting, reporting, reconciliation, and scenario-analysis capability; planning tools and BI platforms a plus
- Strong analytical judgment and ability to turn traffic, conversion, marketing, sales, and operational inputs into clear forecasts and recommendations
- Ability to explain what changed, why it changed, when it will happen, and what the business should do about it
- Experience working cross-functionally with Commercial/Sales, Finance, Supply Planning, Operations, Logistics, Product, Marketing, or RevOps teams
- Strong spreadsheet modeling and data-reconciliation skills
- Ability to influence without formal authority and communicate clearly with working teams and leadership
- High ownership of recurring planning deliverables, deadlines, documentation, and follow-through
- Comfort operating in evolving environment where tools, data definitions, and processes are still maturing
Nice to Have:
- Experience with AI tools (Claude, Lovable, etc.)
- Experience with commercial pipeline, CRM data, partner programs, enterprise healthcare, employee benefits, or channel sales
- Experience with scenario planning, inventory constraints, product transitions, end-of-life planning, or allocation decisions
- Experience in companies transitioning from spreadsheet-based planning to connected planning systems
